| Platform-mediated tourism micro-entrepreneurship: implications for community-based tourism in Thailand M Ditta-Apichai, U Kattiyapornpong, U Gretzel Journal of Hospitality and Tourism Technology 11 (2), 223-240, 2020 | 44 | 2020 |
| Exploring gastronomic tourism experiences through online platforms: evidence from Thai local communities U Kattiyapornpong, M Ditta-Apichai, C Chuntamara Tourism Recreation Research 47 (3), 241-257, 2022 | 36 | 2022 |
| CONSUMERS’ATTITUDE TOWARDS GREEN HOTELS’ENVIRONMENTFRIENDLY POLICIES IN BANGKOK K Kunchornsirimongkon, M Ditta-Apichai INTERNATIONAL ACADEMIC MULTIDISCIPLINARY RESEARCH CONFERENCE IN COPENHAGEN …, 2019 | 8 | 2019 |
| Sustainable tourism development: An application of social exchange theory in Thailand U Kattiyapornpong, M Ditta-Apichai, C Kanjanasilanon, K Siriyota | 7 | 2018 |
| Platform empowerment: Facebook’s role in facilitating female micro-entrepreneurship in tourism M Ditta-Apichai, U Gretzel, U Kattiyapornpong Journal of Sustainable Tourism 32 (3), 540-559, 2024 | 6 | 2024 |
| A critique of community-based tourism development: The comparative case of Betong and Pho Tak Districts, Thailand M Ditta-Apichai, S Sroypetch, RW Caldicott Community Development 55 (1), 67-84, 2024 | 6 | 2024 |
| Sustainable food waste management practices: perspectives from five-star hotels in thailand U Kattiyapornpong, M Ditta-Apichai, C Chuntamara Sustainability 15 (13), 10213, 2023 | 5 | 2023 |
| Social exchange theory in sustainable tourism: a case study from Thailand U Kattiyapornpong, C Chuntamara, M Ditta-Apichai International Journal of Innovation and Sustainable Development 15 (3), 248-260, 2021 | 4 | 2021 |
| Assessing the link between cultural influences and persuasibility in online daily deals M Ditta-Apichai, U Kattiyapornpong | 3 | 2019 |
| Snapping Hospitality and Leisurerelated Deals: Purchase Decisions in Online Group Buying Contexts M Ditta-Apichai, U Gretzel, U Kattiyapornpong Tourism and Global Change: On the Edge of Something Big: The Proceedings of …, 2013 | 2 | 2013 |
| ASSESSING COMMUNITY–BASED TOURISM DEVELOPMENT: A CASE STUDY OF THAILAND’S SOUTHERNMOST BORDER PROVINCE M Ditta-Apichai, M Pholkla International Academic Conference on Educational and Social Innovations, 501-509, 2019 | 1 | 2019 |
| Online deals and social sharing: A case of tourism and hospitality offers in Thailand U Kattiyapornpong, M Ditta-Apichai CAUTHE 2014: Tourism and Hospitality in the Contemporary World: Trends …, 2014 | 1 | 2014 |
| Business Strategy and Development toward Sustainability: A Story of Ban Bo Chet Luk Community Entrepreneurship, Thailand M Ditta-Apichai Tourism Cases, tourism202300050, 2023 | | 2023 |
| A CRITICAL LOOK AT COMMUNITY-BASED TOURISM DEVELOPMENT IN THAILAND M Ditta-Apichai CONFERENCE ON HOSPITALITY AND TOURISM 2021, 1, 2021 | | 2021 |
| WILLINGNESS TO PAY FOR GREEN HOTELS IN BANGKOK K Kunchornsirimongkon, M Ditta-Apichai International Academic Conference on Educational and Social Innovations, 372-381, 2019 | | 2019 |
| MODELLING CULTURAL INFLUENCES ON DAILY-DEAL CHOICES M Ditta-Apichai, U Gretzel, T Coltman, U Kattiyapornpong 8th ADVANCES IN HOSPITALITY AND TOURISM MARKETING AND MANAGEMENT (AHTMM …, 2018 | | 2018 |
| Social Influence in Online Group Buying M Ditta-apichai | | 2017 |
| DAILY DEALS CONSUMPTION: A ROLLER COASTER OF EMOTIONAL EXPERIENCES M Ditta-apichai, U Gretzel, U Kattiyapornpong Global Marketing Conference, 352-355, 2014 | | 2014 |
| The adoption of group buying: a case study of the hospitality-and leisure-related deals. M Ditta-Apichai, U Kattiyapornpong | | 2013 |
| The adoption of group buying: a case study of the Hospitality and Leisure related M Ditta-Apichai, U Kattiyapornpong | | 2013 |
