Global Perspectives on the Strategic Role of Marketing Information Systems JM Medina-Quintero, MA Sahagun, J Alfaro, F Ortiz-Rodriguez IGI Global, 2023 | 1 | 2023 |
Do You Feel It?: Sensory Marketing in Stores in Northeast Mexico During COVID-19 AS Villegas-Garza, JM Medina-Quintero, J Alfaro-Pérez, D Abrego Global Perspectives on the Strategic Role of Marketing Information Systems …, 2023 | 1 | 2023 |
Understanding Sensory Marketing and Women Consumers' Behavior AS Villegas-Garza, M Medina-Quintero, F Ortiz-Rodriguez Exploring Intersectionality and Women in STEM, 202-219, 2024 | | 2024 |
La transición imperativa del marketing del comercio físico al marketing del comercio online, implementando la experiencia de compra durante la pandemia del COVID-19 ASV Garza REVISTA DYCS VICTORIA, 59-67, 2020 | | 2020 |
transition between physical marketing commerce into online marketing commerce plus the implementation of the shopping experience during the COVID-19 AS Villegas Garza Universidad Autónoma de Tamaulipas, 0 | | |
Elementos de análisis dentro de las organizaciones JG Zecua, KF Tuxpan, LAS Vázquez, AM Barrera | | |
Visual merchandising en las micro y pequeñas empresas comerciales del centro de Tamaulipas ASV Garza, JMM Quintero Elementos de análisis dentro de las organizaciones, 112, 0 | | |