| Customer experience management strategies in upscale restaurants: Lessons from the Covid-19 pandemic A Bonfanti, V Vigolo, G Yfantidou, R Gutuleac International Journal of Hospitality Management 109, 103416, 2023 | 27 | 2023 |
| Will virtual influencers overcome the uncanny valley? The moderating role of social cues SB R Gutuleac, G Baima, C Rizzo Psychology & Marketing, 2024 | 4 | 2024 |
| Managing food-wasting: the role of customer cooperation in influencing firms' pro-environmental behavior C Rizzo, A Sestino, R Gutuleac, B Bertoldi Management Decision, 2023 | 2 | 2023 |
| Is this really me? Investigating brand personality self‐congruity on consumer behavior in video‐based social media A Bargoni, C Giachino, R Gutuleac, D Streimikiene Psychology & Marketing, 2024 | | 2024 |
| E-commerce and consumer behaviour: mapping the past to untangle the present and inform the future R Gutuleac, A Bargoni, C Giachino International Journal of Electronic Trade 1 (2), 130-158, 2024 | | 2024 |
| Crowdfunding, art and the metaverse: a new perspective on willingness to give R Gutuleac, A Bargoni, C Giachino 16th Annual Conference of the EuroMed Academy of Business, 2023 | | 2023 |
| The rise of virtual influencers: Bizarrely realistic or scarily uncanny? R Gutuleac, G Baima, C Rizzo Rediscovering local roots and interactions in management, 171-176, 2023 | | 2023 |
