| Scarcity messages P Aggarwal, SY Jun, JH Huh Journal of Advertising 40 (3), 19-30, 2011 | 602 | 2011 |
| The effects of the type of scarcity message on consumer purchase intention SY Jun, JH Huh, HD Kim Journal of Korean Marketing Association 19 (2), 71-89, 2004 | 19 | 2004 |
| Relationships between golf range users’ participation motivation, satisfaction, and exercise adherence intention KR Shim, BJ Paek, HT Yi, JH Huh Asia Pacific Journal of Innovation and Entrepreneurship 11 (1), 50-62, 2017 | 14 | 2017 |
| The effects of risk perception on the relative role of brand and price in internet shopping mall SY Jun, JH Huh, SJ Kang Journal of Consumer Studies 14 (2), 19-43, 2003 | 13 | 2003 |
| The effects of the types of coupon and coupon message framing on consumers’ coupon usage intention J Huh, S Nam, K Kim Korean Journal of Consumer Studies 17 (3), 1-20, 2006 | 8 | 2006 |
| A Study on Influence Apartment Brand on Apartment Price MS Lee, JH Huh, SB Park Journal of Commodity Science and Technology 29 (1), 139-149, 2011 | 5 | 2011 |
| Influence of the Dominant Compeitive Brand in the Extension Product Category on Consumer's Brand Extension Evaluations SY Jun, JH Huh Korea Marketing Association 21 (4), 1-22, 2006 | 5 | 2006 |
| The influence of social crowdedness in retail stores on consumers’ shopping satisfaction in the COVID-19 era: A focus on the moderating effects of happiness and time perspective TM Kim, JH Huh, Y Kim Journal of Global Business and Trade 18 (2), 1-15, 2022 | 4 | 2022 |
| Attractiveness of discount rate versus limited quantity: The moderating effect of temporal distance HK Park, BS Shin, JH Huh Asia Pacific Journal of Innovation and Entrepreneurship 10 (1), 122-133, 2016 | 4 | 2016 |
| A Study on the Influence of Product Attributes of Smart Device on User Acceptance: Mediating Effect of Utilitarian and Hedonic Motivation HT Yi, JH Huh, JB Jung, KH Kim The Journal of the Korea Contents Association 15 (4), 454-468, 2015 | 4 | 2015 |
| How Potential UK Tourists Perceived South Korea as a Tourism Destination Brand R Kim, JH Huh, JB Jung Journal of International Trade & Commerce 13 (2), 129-148, 2017 | 3 | 2017 |
| Influence of CSR Activity on Brand Equity: Mediation Effect of Product and Service Quality Evaluation SB Park, JH Huh The Journal of the Korea Contents Association 11 (12), 395-402, 2011 | 2 | 2011 |
| The Reciprocal Effects of a Previous Brand Extension and Follower Brand Extension's Market Performance on a Parent Brand of a Follower Brand's Extension Product JH Huh, HK Park, BS Shin The Journal of the Korea Contents Association 16 (5), 686-697, 2016 | | 2016 |
| Advertising Strategies of Incongruent Extension Product: Focused on Difference of Adult and Children JH Huh, SB Park The Journal of the Korea Contents Association 12 (2), 420-428, 2012 | | 2012 |
