| Corporate identity: Identifying dominant elements in CI models J Iyamabo, S Owolawi, O Otubanjo, MT Balogun Journal of Management Research 5 (3), 28-43, 2013 | 26 | 2013 |
| Customers’ satisfaction of electronic payment systems in the purchase of insurance products in Nigeria OA Isimoya, SS Ajemunigbohun, MT Balogun Management and Marketing Journal 16 (2), 180-191, 2018 | 13 | 2018 |
| Investigating the effect of sales promotion on customer patronage of household appliances within Lagos metropolis OO Temiloluwa, TU Moyosore, BM Tosin IROCAMM-International Review of Communication and marketing mix 5 (2), 119-129, 2022 | 8 | 2022 |
| Risk Management Techniques and Insurance Buying Behaviour: Evidence from Small and Medium-Sized Enterprises in Lagos, Nigeria. SN Alaka, SS Ajemunigbohun, MT Balogun Acta Universitatis Danubius: Œconomica 18 (2), 2022 | 6 | 2022 |
| The adoption and uses of corporate websites in business organisations: A theoretical analysis MT Balogun Available at SSRN 2439939, 2013 | 4 | 2013 |
| ASSESSMENTS OF SOCIOECONOMIC AND DEMOGRAPHIC FACTORS INFLUENCING INSURANCE BUYING BEHAVIOUR AMONG SMALL AND MEDIUM-SIZED ENTERPRISES IN LAGOS, NIGERIA NS ALAKA, SS AJEMUNIGBOHUN, MT BALOGUN Annals of Spiru Haret University Economic Series 21 (4), 399 - 416, 2021 | 2 | 2021 |
| CORPORATE IDENTITY AND CORPORATE WEBSITE: QUANTITATIVE EVIDENCE FROM SELECTED BANKS IN NIGERIA MT Balogun ANNALS OF SPIRU HARET UNIVERSITY ECONOMIC SERRIES 21 (4), 359 - 375, 2021 | 1 | 2021 |
| The Quality of E-Banking Services on Customer Satisfaction and Corporate Image: The Nigerian Experience MT Balogun Available at SSRN 2371921, 2013 | 1 | 2013 |
| ETHICAL EDUCATION AND CONDUCTS IN THE FAMILY AS A BASIS FOR ECONOMIC REHABILITATION AND SELF RELIANCE IN NIGERIA” OJK Ogundele, MT Balogun MULTIDISCIPLINARY JOURNAL IN RESEARCH AND DEVELOPMENT 6 (1), 8 - 15, 2005 | 1 | 2005 |
| Managing Forestry Personnel and Forest Resources for Wealth Generation OJK Ogundele, PJ Adekola, NS Alaka, B MT Environment, Culture, and Wealth Generation: Proceedings of the 12th Annual …, 2004 | 1 | 2004 |
| Brand equity and customer satisfaction: The moderating effects of social media advertising in Sheraton Hotel, Lagos, Nigeria UM Tijani, MT Balogun, OT Oyekunle, AI Lawal Fuoye Journal of Finance and Contemporary Issues 6 (1), 2024 | | 2024 |
| Effect of service brand equity on brand relationship of selected fast food in Nigeria UM Tijani, MT Balogun, OT Oyekunle IROCAMM-International Review Of Communication And Marketing Mix 6 (2), 99-113, 2023 | | 2023 |
| BRAND PERSONALITY AND CULTURE: THE ROLE OF ROTARY CLUB IN A CONTINUOUSLY DIVERSE SOCIETY. MT Balogun, OT Oyekunle, UM Tijani Management & Marketing Journal 20 (1), 2022 | | 2022 |
| Religious Commitment and Purchase Intention: Evidence from Consumers in Lagos, Nigeria Suburb AR Hassan, MT Balogun International Journal of Innovative Research and Development 11 (1), 2021 | | 2021 |
| ADOPTION OF COMMON REGIONAL LANGUAGE FOR EFFECTIVE COMMUNICATION IN EDUCATION AND MARKETING IN NIGERIA: LINK BETWEEN INNOVATION AND DEVELOPMENT IN MARKETPLACE MA Awoniyi, MT Balogun LASU JOURNAL OF MANAGEMENT SCIENCES 6 (1), 35 - 48, 2020 | | 2020 |
| STREET KIDS MARKETING STRATEGY AND CHILDREN CONSUMER BEHAVIOURS IN NIGERIA: EMPIRICAL EVIDENCE MA Awoniyi, MT Balogun LASU JOURNAL OF MANAGEMENT SCIENCES 6 (1), 25 - 35, 2020 | | 2020 |
| CORPORATE WEBSITE: HISTORICAL ANALYSIS OF MEANING AND USE” MT Balogun International Journal of Social Sciences and Humanities Reviews 10 (2), 212 …, 2020 | | 2020 |
| APPLICATION OF CRITICAL HERMENEUTIC ANALYSIS ON CORPORATE IDENTITY: A STUDY OF FIRST BANK PLC’S WEBSITE MT Balogun, AR Hassan International Journal of Arts, Languages and Business Studies (IJALBS) 4, 96 …, 2020 | | 2020 |
| A CORPORATE SUSTAINABILITY PERSPECTIVE OF INFORMAL CORPORATE IDENTITY CLUES ON CORPORATE REPUTATION MT Balogun Global Journal of Applied, Management and Social Sciences (GOJAMSS) 19, 114 …, 2020 | | 2020 |
| EFFECTS OF WORD OF MOUTH ON CORPORATE REPUTATION. A STUDY OF SELECTED AIRLINE OPERATORS IN NIGERIA MT Balogun LASU JOURNAL OF BUSINESS REVIEW 6 (1), 91 - 103, 2020 | | 2020 |
