| Determinants of webrooming and showrooming behavior: A systematic literature review KC Sahu, M Naved Khan, KD Gupta Journal of Internet Commerce 20 (2), 137-166, 2021 | 67 | 2021 |
| Changing Paradigms of Luxury Consumption in India-A Conceptual Model KD Gupta South Asian Journal of Management, 2009 | 33 | 2009 |
| Marital Roles and Sex Role Orientation in Consumer Decision Making-A Study of Indian Married Couples. K Das Gupta Vilakshan: The XIMB Journal of Management 10 (1), 2013 | 7 | 2013 |
| Customer Experience and Its Outcome Measures: A Meta-Analytic Approach KC Sahu, MN Khan, KD Gupta Academy of Marketing Studies Journal 26 (3), 2022 | 3 | 2022 |
| Political Marketing in India 2014: Case of New Political Product AAP K Gupta Available at SSRN 2917075, 2015 | 2 | 2015 |
| An exploratory case study focusing on the creation, and development of a new political brand: The case of Aam Aadmi Party K Das Gupta Journal of Public Affairs 20 (1), e1991, 2020 | 1 | 2020 |
| Dynamics of Marital Roles in Consumer Decision Making: A Study of Indian Households KD Gupta Management and Labour Studies 35 (2), 209-225, 2010 | 1 | 2010 |
| Linking political brand image and voter perception in India: A political market orientation approach, Journal of Public Affairs , K DGupta, S Sarkar Journal of Public Affairs, 2021 | | 2021 |
| New Product Development Approach to Political Party Development in India: Study of Aam Aadmi Party K Gupta Available at SSRN 2917051, 2017 | | 2017 |
| “Culture, Tradition and Values in the Emerging Global Order: An Indian Insight”, GKM K Dasgupta 5th International Conference of the Academy of International Business, India …, 2008 | | 2008 |
| “Indian Retailing: A Complete Metamorphosis” SP K Dasgupta C.M.S.Management Review, 0 | | |
