| Antecedents of Taiwanese Adolescents’ Purchase Intention toward the Merchandise of A Celebrity: The Moderating Effect of Celebrity Adoration JS Chiou, CY Huang, MC Chuang Journal of Social Psychology 145 (3), 317-332, 2005 | 116 | 2005 |
| Antecedents of Retailers’ Loyalty: Simultaneously Investigate Channel Push and Consumer Pull Effect JS Chiou, LY Wu, MC Chuang Journal of Business Research 63 (4), 431-438, 2010 | 49 | 2010 |
| Reflective or Impulsive Buying or Both? Evidence from the Sport merchandise Consumption Context CY Chen, YH Lin, CI Lee, YK Lin, MC Chuang, KN Lee Social Behavior and Personality 47 (11), 2019 | 9 | 2019 |
| 資訊品質對 LINE 企業官方帳號態度的影響與動機之調節效果 劉揚翊， 莊旻潔， 張國雄 東海管理評論 21 (1), 111-156, 2019 | 1 | 2019 |
| PM_ (2.5) 監測模型之建構與減量模擬: 以台中市監測站為例 林灼榮， 陳鶴文， 林師模， 莊旻潔 生物產業科技管理叢刊 7, 1-25, 2019 | 1 | 2019 |
| „The Antecedents of Online Financial Service Adoption: The Impact of Physical Banking on Internet Banking‟ J Chiou, C Shen, M Chuang The 2006 AMS Cultural Perspectives in Marketing Conference, 2006 | 1 | 2006 |
| Asset Specificity Perspective: An Alternative Explanation of Sports Fans' Loyalty and Behavioral Intention CY Chen, YH Lin*, YK Lin, CY Lee, MC Chuang International Journal of Sport Psychology 54 (4), 334 - 347, 2023 | | 2023 |
| 影響Instagram社群網站持續使用意圖之因素：整合科技接受模式及社會資本理論 張國雄， 謝宜貞， 莊旻潔 東海管理評論 21 (1), 71-110, 2019 | | 2019 |
| A Preliminary Study on Micro-Entrepreneurship for Using Social Network Sites in Marketing: Facebook Case YTJ Jang, K Lai, MC Chuang, PC Teo Information 22 (3), 191-198, 2019 | | 2019 |
