| An Indian customer surrounding 7P׳ s of service marketing GS Kushwaha, SR Agrawal Journal of Retailing and consumer services 22, 85-95, 2015 | 219 | 2015 |
| Optimizing customer engagement content strategy in retail and E-tail: Available on online product review videos SR Agrawal, D Mittal Journal of Retailing and Consumer Services 67, 102966, 2022 | 51 | 2022 |
| The impact of mobile marketing initiatives on customers’ attitudes and behavioural outcomes GS Kushwaha, SR Agrawal Journal of Research in Interactive Marketing 10 (3), 150-176, 2016 | 39 | 2016 |
| Determining banking service attributes from online reviews: text mining and sentiment analysis D Mittal, SR Agrawal International Journal of Bank Marketing 40 (3), 558-577, 2022 | 38 | 2022 |
| Price transparency reflects assurance and reliability D Mittal, SR Agrawal Journal of Retailing and Consumer Services 31, 43-51, 2016 | 35 | 2016 |
| Adoption of WhatsApp for strengthening internal CRM through social network analysis SR Agrawal Journal of Relationship Marketing 20 (4), 261-281, 2021 | 34 | 2021 |
| Constructive usage of WhatsApp in education sector for strengthening relations SR Agrawal, D Mittal International Journal of Educational Management 33 (5), 954-964, 2019 | 33 | 2019 |
| Need of an online e-waste market in India SR Agrawal, D Mittal International Journal of Environment and Waste Management 19 (1), 21-41, 2017 | 22 | 2017 |
| How does transparency complement customer satisfaction and loyalty in the restaurant business? SR Agrawal, D Mittal Global Business Review 20 (6), 1423-1444, 2019 | 20 | 2019 |
| The effects of traditional practices on modern banking system D Mittal, SR Agrawal International Journal of Bank Marketing 34 (4), 476-500, 2016 | 18 | 2016 |
| Measuring CRM effectiveness in Indian stock broking services SR Agrawal, D Mittal Journal of Global Information Management (JGIM) 27 (1), 144-164, 2019 | 15 | 2019 |
| Digital pollution and its impact on the family and social interactions SR Agrawal Journal of Family Issues 42 (11), 2648-2678, 2021 | 14 | 2021 |
| Customer Satisfaction via Service Quality Dimensions: An Empirical Research on Stock Broking Services: CS VIA SQD GS Kushwaha, SR Agrawal International Journal of Customer Relationship Marketing and Management …, 2014 | 12 | 2014 |
| Disclosure of silent branding during COVID-19 pandemic: a study of Sarsiwa village in Chhattisgarh state of India SR Agrawal International Journal of Rural Management 18 (3), 394-409, 2022 | 6 | 2022 |
| Disconnect to connect to different age group customers D Mittal, SR Agrawal Information Resources Management Journal (IRMJ) 35 (1), 1-19, 2022 | 5 | 2022 |
| Customer management practices: Multiple case studies in stock broking services GS Kushwaha, SR Agrawal International Journal of Customer Relationship Marketing and Management …, 2015 | 5 | 2015 |
| Leisure time posts on WhatsApp status drive travel and tourism consumption SR Agrawal, D Mittal Journal of Hospitality and Tourism Insights 7 (1), 458-478, 2024 | 2 | 2024 |
| Transparency in SERVQUAL model to deal with information-enabled customers SR Agrawal International Journal of Electronic Customer Relationship Management 13 (2 …, 2021 | 1 | 2021 |
| Adoption of ICT-based education system to protect environment and improve present education system SR Agrawal International Journal of Environment and Waste Management 26 (2), 168-189, 2020 | 1 | 2020 |
| Optimizing marketing strategy: a video analysis approach SR Agrawal, D Mittal Marketing Intelligence & Planning, 2024 | | 2024 |
