| Perceived deception in advertising: Proposition of a measurement scale SG Chaouachi, KSB Rached Journal of Marketing research & Case studies 2012, 1, 2012 | 68 | 2012 |
| The persuasive effectiveness of famous and non famous endorsers in advertising AM Gaied, KSB Rached IBIMA Business review, 2010 | 47 | 2010 |
| The congruence effect between celebrity and the endorsed product in advertising AM Gaied, KSB Rached Journal of Marketing Management 5 (1), 27-44, 2017 | 33 | 2017 |
| La Cyberdépendance: Cas de l’addiction au réseau social Facebook HE Nasr, KSB Rached La revue gestion et organisation 7 (2), 125-134, 2015 | 11 | 2015 |
| Teenagers reaction towards mobile advertising: role of" permission marketing" concept I Trabelsi, KSB Rached Journal of Mobile Technologies, Knowledge and Society 1 (1), 1-11, 2010 | 9 | 2010 |
| Perceived deception in advertising: antecedents and consequences SG Chaouachi, KSB Rached European Journal of Management and Marketing Studies, 2019 | 8 | 2019 |
| Sources of Brand Value from Semiotics to Marketing Perspectives M Mennai, KSB Rached American International Journal of Contemporary Research 2 (6), 84-86, 2012 | 8 | 2012 |
| La fidélité envers la marque de «Deal» à travers une atmosphère inter@ ctive: une étude qualitative exploratoire «LE cas d’achat groupé en ligne» AS Hrichi, KB Rached La Revue Gestion et Organisation 9 (2), 131-142, 2017 | 7 | 2017 |
| The problematic use of smartphone and FOMO as antecedents of Facebook addiction HE Nasr, KSB Rached Academy of Marketing Studies Journal 23 (4), 1-10, 2019 | 6 | 2019 |
| Le bouche à oreille électronique «e-BAO» envers la marque de «Deal» à travers une atmosphère inter@ ctive AS Hrichi, KB Rached la Revue Gestion et Organisation 10 (2), 107-118, 2018 | 5 | 2018 |
| From physician’s authority to patient expertise: the effects of e-health technology use on patient’s behavior and physician-patient relationship M Zoghlami, KS Ben Rached VINE Journal of Information and Knowledge Management Systems 54 (3), 597-615, 2024 | 3 | 2024 |
| The Impact of Retailer Brand Name Substitution on Consumer Trust A Kannou, KB Rached, S Abdelkader International Journal of Professional Business Review: Int. J. Prof. Bus …, 2024 | 3 | 2024 |
| The psychological and behavioural antecedents of Facebook addiction HE Nasr, KSB Rached Academy of Entrepreneurship Journal 27, 1-14, 2021 | 3 | 2021 |
| The Reduction of Financial Well-Being as an Antecedent of Consumer Value: Implication for Low Price Strategies in Turbulent Economies E Arfa, KS Benrached Academy of Marketing Studies Journal 25 (2), 1-10, 2021 | 3 | 2021 |
| Using e-health in the prevention against Covid-19: an approach based on the theory of planned behavior M Zoghlami, S Ayeb, KSB Rached Human-Computer Interaction. Interaction Techniques and Novel Applications …, 2021 | 3 | 2021 |
| The Determinants of Consumer Trust during A Brand Name Substitution: The Moderating Role of the Country′ s Image− The′′ Tunisiana− Ooredoo′′ Case K Ahmed, KSB Rached Academy of Marketing Studies Journal 28 (1), 2024 | 2 | 2024 |
| Effect of Empowerment on Consumer Satisfaction in an Online Brand Community: Moderating Role of Responsiveness HB Ameur, KSB Rached International Journal of Business and Psychology 3 (1), 2021 | 2 | 2021 |
| Online Health Information Search: What Behavior for which Users? Towards a Typology of e-Patients MZ Bellalouna, KSB Rached Journal of Internet and e-Business Studies, 2-12, 2018 | 2 | 2018 |
| The congruence effect between the endorser and the product on the advertising persuasion AM Gaied, KS Rached International Journal of Business and Social Science 6 (12), 43-53, 2015 | 2 | 2015 |
| Consumers Resistance to Retailer Brand Substitution: Antecedents and Consequences A Kannou, RE Trabelsi, KSBEN Rached International Journal of Research and Innovation in Social Science 7 (12 …, 2023 | 1 | 2023 |
