Mobile marketing campaigns: practices, challenges and opportunities V Kumar, S Mittal International Journal of Business Innovation and Research 21 (4), 523-539, 2020 | 88 | 2020 |
Study of knowledge management models and their relevance in organisations S Mittal, V Kumar International Journal of Knowledge Management Studies 10 (3), 322-335, 2019 | 44 | 2019 |
Impact of marketing-mix, culture and experience as moderator to purchase intention and purchase decision for online music product in Indonesia RD Kusumawati, T Oswari, T Yusnitasari, S Mittal, V Kumar International Journal of Business Innovation and Research 25 (4), 475-495, 2021 | 30 | 2021 |
Adoption of mobile wallets in India: an analysis S Mittal, V Kumar IUP Journal of Information Technology 14 (1), 42-57, 2018 | 30 | 2018 |
A Framework for Ethical Mobile Marketing S Mittal, V Kumar International Journal of Technoethics (IJT) 11 (1), 28-42, 2020 | 19 | 2020 |
Technology Integration for the success of B2C M-Commerce in India: Opportunities and Challenges VK Saurabh Mittal The IUP Journal of Information Technology 8 (1), 2017 | 17* | 2017 |
Strategic Framework for Non-Intrusive Mobile-Marketing Campaigns M Saurabh, K Vikas International Journal of Electronic Marketing and Retailing 13 (2), 190-205, 2022 | 14 | 2022 |
Consumer behaviour analysis in online music purchases in Indonesia by implementing 7P’s marketing strategy using Quality Function Deployment (QFD) R Ariyani, T Yusnitasari, T Oswari, RD Kusumawati, S Mittal American Journal of Engineering and Technology Management 4 (3), 57-65, 2019 | 11 | 2019 |
A Study of Cyber Crime and Perpetration of Cyber Crime in India S Mittal, A Singh Cyber Law, Privacy, and Security: Concepts, Methodologies, Tools, and …, 2019 | 7 | 2019 |
The perpetration and prevention of cyber crime: an analysis of cyber terrorism in India P Kumar, S Mittal International Journal of Technoethics (IJT) 3 (1), 43-52, 2012 | 7 | 2012 |
Corporate social responsibility-a case study of the Satya Bharti School Program S Mittal, S Aggarwal International Journal of Indian Culture and Business Management 18 (3), 272-290, 2019 | 6 | 2019 |
Targeting Mobile Gamers Community for Marketing Campaigns MS Kumar Vikas, Seppi Jeffery Journal of Content, Community & Communication 16 (8), 106, 2022 | 5* | 2022 |
Digital India: Un-explored horizon for economic development P Kumar, S Mittal, V Nandi International Journal of Research in IT and Management 1 (8), 40-49, 2011 | 5 | 2011 |
LOSSLESS DATA COMPRESSION FOR ENERGY EFFICIENT TRANSMISSION OVER WIRELESS NETWORK. S Mittal Business Intelligence Journal (19182325) 5 (2), 2012 | 4 | 2012 |
E-Recruitment in India: A study of major job-portals and upcoming trends AS Saurabh Mittal Golden Research Thoughts 3 (2), 01-07, 2013 | 3 | 2013 |
Design and test music recommendation system for online music websites using collaborative filtering approach T Oswari, T Yusnitasari, RD Kusumawati, S Mittal International Journal of Digital Signals and Smart Systems 4 (1-3), 64-79, 2020 | 2 | 2020 |
Music Recommendation System Design for Online Platform with the Concept of Unified Modeling Languange (UML) T Oswari, T Yusnitasari, RD Kusumawati, S Mittal 2018 International Conference on Sustainable Energy, Electronics, and …, 2018 | 2 | 2018 |
Opportunities and Challenges for Big Data Analytics in India J Singh, S Mittal Big Data and Analytics for Business: A Multi-Disciplinary Perspective, New Delhi, 2018 | 2 | 2018 |
Evolving Issues Surrounding Technoethics and Society in the Digital Age R Luppicini IGI Global, 2014 | 2 | 2014 |
Online Music Product Recommendation System Implementation T Oswari, T Yusnitasari, RD Kusumawati, S Mittal Advances in Natural and Applied Sciences 14 (2), 114-123, 2020 | 1 | 2020 |