| Investigating the relationship between intrinsic and extrinsic product attributes with customer satisfaction: implications for food products M Malekpour, M Yazdani, H Rezvani British Food Journal, 2022 | 20 | 2022 |
| A novel experimental model for product innovation strategy M Malekpour, M Yazdani, HG Kordkheili, H Rezvani ESIC Digital Economy and Innovation Journal 1 (2), e010-e010, 2022 | 2 | 2022 |
| Exploring digital transformation and technological innovation in emerging markets M Malekpour, M Sedighi, F Caboni, V Basile, C Troise International Journal of Emerging Markets, 2023 | 1 | 2023 |
| Determining of Marketing Mix Components to improve sales performance in startup companies in Islamic culture M Malekpour, HG Kordkheili, M Yazdani, M Mendez-Suarez Engineering Economics 35 (3), 299-315, 2024 | | 2024 |
| Taste of success: a strategic framework for product innovation in the food and beverage industry M Malekpour, F Caboni, M Nikzadask, V Basile British Food Journal 126 (13), 94-118, 2024 | | 2024 |
| Effective Factors in Selecting Purchasing Channels for Cosmetic Products in Iran M Malekpour, F Caboni, M Sedighi, V Basile SYMPHONYA 1 (1), 68-95, 2023 | | 2023 |
| Disruptions in Iranian Beauty Retail through Digital Transformation M Malekpour ESIC Digital Economy and Innovation Journal 1 (2), e052-e052, 2022 | | 2022 |
| “Determining the appropriate marketing mix to improve sales performance in start-ups company in Tehran” H Rezvani, M Malekpour, H Golami Modern Business Management and Marketing Business Conference with National …, 2020 | | 2020 |
| Free Product Sampling, Why and How?” M Malekpour, H Rezvani Marketing Management and Modern Approaches in Market, Payam Noor University …, 2012 | | 2012 |
| Review Advertising Strategies in the Product Life Cycle H Rezvani, M Malekpour 3rd Sales Management Conference (Oral presentation), Faculty of …, 2010 | | 2010 |
| Provide a Pattern for Categorizing Product Attributes H Rezvani, M Malekpour Barresy Bazargani 7 (35), 58-71, 2009 | | 2009 |
Morteza YazdaniSenior Researcher, Universidad Internacional de Valencia (VIU)在 professor.universidadviu.com 的电子邮件经过验证
