| Brand worlds: Introducing experiential marketing to B2B branding B Österle, MM Kuhn, J Henseler Industrial marketing management 72, 71-98, 2018 | 94 | 2018 |
| Industrielles marketing M Kuhn, Y Zajontz Oldenbourg Wissenschaftsverlag Verlag, 2011 | 25 | 2011 |
| Marketing auf konzerninternen Wissensmärkten M Kuhn Bedarfsflexible Umsetzung von Wissensmärkten. Deutscher Universitätsverlage …, 2003 | 9 | 2003 |
| “Is Sharing Really Caring?”: The Role of Environmental Concern and Trust Reflecting Usage Intention of “Station-Based” and “Free-Floating”—Carsharing Business Models M Kuhn, V Marquardt, S Selinka Sustainability 13 (13), 7414, 2021 | 8 | 2021 |
| Neue Lernwelten etablieren. Forschungsintegrierte Lehre an der DHBW M Kuhn, D Nitsche-Ruhland, J Klein Zukunft Lernwelt Hochschule. Perspektiven und Optionen für eine …, 2020 | 5 | 2020 |
| The dynamic nature of brand experience B Österle, MM Kuhn, J Henseler Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the …, 2019 | 5 | 2019 |
| Markteffizienz durch Translation Memory Systeme? Intelligente Übersetzungstechnologien zur Reduktion von Transaktionskosten international agierender Unternehmen Y Zajontz, M Kuhn, V Kollmann Journal for Language Technology and Computational Linguistics 25 (1), 41-56, 2010 | 4 | 2010 |
| Success Factors for Industrial Services M Kuhn, V Kollmann, Y Zajontz Industrie Management 25 (6), 16-20, 2009 | 4 | 2009 |
| Marketing auf konzerninternen Wissensmärkten: bedarfsflexible Umsetzung von Wissensmanagement M Kuhn Springer-Verlag, 2003 | 4 | 2003 |
| Neue Lernwelten etablieren. Lehrintegrierte Forschung an der DHBW M Kuhn, D Nitsche-Ruhland, J Klein-Wiele Zukunft Lernwelt Hochschule. Perspektiven und Optionen für eine …, 2020 | 3 | 2020 |
| “What-are-you-looking-at?”: Implicit Behavioural Measurement Indicating Technology Acceptance in the Field of Automated Driving M Kuhn, V Marquardt Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020 | 3 | 2020 |
| Does one really fit all? Cultural differences experiencing E-mobility M Kuhn, N de Jong Marketing at the Confluence between Entertainment and Analytics: Proceedings …, 2017 | 3 | 2017 |
| Sustainability Marketing Strategies in Advertising Campaigns–Boon or Bane? M Kuhn, Y Zajontz, V Kollmann The Sustainable Global Marketplace: Proceedings of the 2011 Academy of …, 2014 | 3 | 2014 |
| From B2C to P2P: a marketing driven analysis of peer-to-peer business models in shared mobility markets: an abstract M Schwing, M Kuhn, L Meyer-Waarden Academy of Marketing Science Annual Conference, 279-280, 2020 | 2 | 2020 |
| Usability of Automated Driving Functions: A User Experience Study S Selinka, B Österle, M Kuhn Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020 | 2 | 2020 |
| Influences of User Experience on Consumer Perception: A Study on “Autonomous Driving” S Selinka, M Kuhn Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the …, 2019 | 2 | 2019 |
| E-mobility marketing: Standardization or specialization M Kuhn, S Selinka, N de Jong Back to the Future: Using Marketing Basics to Provide Customer Value …, 2018 | 2 | 2018 |
| User Experience Studie" Autonomous Driving" M Kuhn, A Köpsel, B Österle, V Reit, S Selinka, DHBWS Studiengang Zentrum für Empirische Forschung (ZEF), 2017 | 2 | 2017 |
| Triangulation in industrial market research-development of a mixed-methods-approach for market forecasts MM Kuhn, CW Baumann The Customer is NOT Always Right? Marketing Orientationsin a Dynamic …, 2017 | 2 | 2017 |
| An inquiry into brand worlds in industrial marketing B Österle, M Kuhn, J Henseler 32nd Annual IMP Conference 2016, 2016 | 2 | 2016 |
