| The role of marketing: its impact on small enterprise research C Romano, J Ratnatunga European journal of marketing 29 (7), 9-30, 1995 | 215 | 1995 |
| A “citation classics” analysis of articles in contemporary small enterprise research J Ratnatunga, C Romano Journal of Business Venturing 12 (3), 197-212, 1997 | 174 | 1997 |
| Carbon business accounting: the impact of global warming on the cost and management accounting profession JTD Ratnatunga, KR Balachandran Journal of Accounting, Auditing & Finance 24 (2), 333-355, 2009 | 152 | 2009 |
| The brand capability value of integrated marketing communication (IMC) J Ratnatunga, MT Ewing Journal of Advertising 34 (4), 25-40, 2005 | 123 | 2005 |
| IT projects: evaluation, outcomes and impediments T Suwardy, J Ratnatunga, AS Sohal, G Speight Benchmarking: An International Journal 10 (4), 325-342, 2003 | 79 | 2003 |
| CEVITA™: the valuation and reporting of strategic capabilities J Ratnatunga, N Gray, KR Balachandran Management Accounting Research 15 (1), 77-105, 2004 | 78 | 2004 |
| Carbon strategies and management practices in an uncertain carbonomic environment–lessons learned from the coal-face D Wahyuni, J Ratnatunga Journal of Cleaner Production 96, 397-406, 2015 | 77 | 2015 |
| Cost management in Sri Lanka: a case study on volume, activity and time as cost drivers J Ratnatunga, SC Michael, KR Balachandran The International Journal of Accounting 47 (3), 281-301, 2012 | 76 | 2012 |
| An ex-ante approach to brand capability valuation J Ratnatunga, MT Ewing Journal of Business Research 62 (3), 323-331, 2009 | 76 | 2009 |
| The valuation and reporting of organizational capability in carbon emissions management J Ratnatunga, S Jones, KR Balachandran Accounting Horizons 25 (1), 127-147, 2011 | 66 | 2011 |
| A citation analysis of the impact of journals on contemporary small enterprise research C Romano, J Ratnatunga Entrepreneurship theory and practice 20 (3), 7-21, 1996 | 57 | 1996 |
| THE DECISION USEFULNESS OF CASH-FLOW STATEMENTS BY AUSTRALIAN REPORTING ENTITIES: SOME FURTHER EVIDENCEF S Jones, J Ratnatunga The British Accounting Review 29 (1), 67-85, 1997 | 55 | 1997 |
| Growth stages of small manufacturing firms: the relationship with planning and control CA Romano, J Ratnatunga The British Accounting Review 26 (2), 173-195, 1994 | 55 | 1994 |
| The marketing-finance interface J Ratnatunga, GJ Hooley, R Pike European Journal of Marketing 24 (1), 29-43, 1990 | 55 | 1990 |
| An inconvenient truth about accounting J Ratnatunga Journal of Applied Management Accounting Research 5 (1), 1, 2007 | 54 | 2007 |
| An inconvenient truth about accounting: The paradigm shift required in carbon emissions reporting and assurance J Ratnatunga, S Jones Contemporary Issues in Sustainability Accounting, Assurance and Reporting …, 2012 | 53 | 2012 |
| Carbonomics: strategic management accounting issues J Ratnatunga Journal of applied management accounting research 6 (1), 1, 2008 | 52 | 2008 |
| Strategic governance and management accounting: Evidence from a case study J Ratnatunga, M Alam Abacus 47 (3), 343-382, 2011 | 51 | 2011 |
| The relationships among broad scope MAS, managerial control, performance, and job relevant information: a concomitant analysis R Sharma, S Jones, J Ratnatunga Review of accounting and finance 5 (3), 228-250, 2006 | 45 | 2006 |
| Carbon cost accounting: the impact of global warming on the cost accounting profession J Ratnatunga Journal of applied management accounting research 5 (2), 1-8, 2007 | 43 | 2007 |
