| Exploring the gap between consumers’ green rhetoric and purchasing behaviour ML Johnstone, LP Tan Journal of business ethics 132, 311-328, 2015 | 471 | 2015 |
| Barriers to green consumption behaviours: The roles of consumers’ green perceptions LP Tan, ML Johnstone, L Yang Australasian Marketing Journal 24 (4), 288-299, 2016 | 185 | 2016 |
| The servicescape: The social dimensions of place ML Johnstone Journal of Marketing Management 28 (11-12), 1399-1418, 2012 | 142 | 2012 |
| An exploration of environmentally-conscious consumers and the reasons why they do not buy green products ML Johnstone, LP Tan Marketing Intelligence & Planning 33 (5), 804-825, 2015 | 130 | 2015 |
| Social influence and green consumption behaviour: A need for greater government involvement ML Johnstone, S Hooper Journal of Marketing Management 32 (9-10), 827-855, 2016 | 124 | 2016 |
| Dressing for the thrill: an exploration of why women dress up to go shopping ML Johnstone, DM Conroy Journal of Consumer Behaviour: An International Research Review 4 (4), 234-245, 2005 | 54 | 2005 |
| Servicescapes: the role that place plays in stay‐at‐home mothers’ lives ML Johnstone, S Todd Journal of Consumer Behaviour 11 (6), 443-453, 2012 | 45 | 2012 |
| Place attachment: the social dimensions of the retail environment and the need for further exploration M Johnstone, DM Conroy Advances in Consumer Research 35 (381-86), 2008 | 37 | 2008 |
| Depth interviews and focus groups ML Johnstone Formative research in social marketing: Innovative methods to gain consumer …, 2017 | 36 | 2017 |
| Facebook: making social connections ML Johnstone, S Todd, APH Chua ACR Asia-Pacific Advances, 2009 | 17 | 2009 |
| Marketing system failure: revisioning layton’s marketing system model J Williams, J Davey, ML Johnstone Journal of Macromarketing 41 (2), 411-426, 2021 | 13 | 2021 |
| New Zealand adolescents’ perception of smoking and social policy implications C Kwai-Choi Lee, M Buchanan-Oliver, ML Johnstone Australasian Marketing Journal 11 (1), 45-59, 2003 | 12 | 2003 |
| Seeking social experiences within the retail environment ML Johnstone, DM Conroy ACR Asia-Pacific Advances, 2006 | 9 | 2006 |
| Liquid consumption and Islam: The Continual Drift Adjustment (CDA) framework N Allayarova, D Kadirov, J Krisjanous, ML Johnstone Journal of Islamic Marketing 15 (1), 101-123, 2024 | 4 | 2024 |
| Green labels in housing: Further evidence on their effectiveness G Molina, M Donn, ML Johnstone, C MacGregor Journal of Sustainable Real Estate 12 (1), 69-83, 2020 | 4 | 2020 |
| Barriers to being green LP Tan, ML Johnstone Australian and New Zealand Marketing Academy Conference (2011), 2011 | 4 | 2011 |
| Can green labels become the new normal? G Molina, M Donn, ML Johnstone, C MacGregor E3S Web of Conferences 111, 03053, 2019 | 3 | 2019 |
| An exploration of green and not-so-green consumers: Furthering our understanding of green consumption behaviours S Hooper, ML Johnstone Academy of Marketing, Limerick, Ireland, 2015 | 3 | 2015 |
| The attitude-behaviour gap: The development of a consumers’ green perceptions scale ML Johnstone, L Yang, L Tan University Of Tasmania, 2014 | 3 | 2014 |
| The servicescape and the social role it plays in consumers’ lives ML Johnstone, S Todd ACR European Advances, 2011 | 3 | 2011 |
