Virtual issue editorial: Under the wide umbrella of open innovation MA Stanko, GJ Fisher, M Bogers Journal of Product Innovation Management 34 (4), 543-558, 2017 | 173 | 2017 |
Knowledge complementarity, knowledge absorption effectiveness, and new product performance: The exploration of international joint ventures in China Z Yao, Z Yang, GJ Fisher, C Ma, EE Fang International Business Review 22 (1), 216-227, 2013 | 139 | 2013 |
Organizational learning and technological innovation: the distinct dimensions of novelty and meaningfulness that impact firm performance L Zuo, GJ Fisher, Z Yang Journal of the academy of marketing science 47 (6), 1166-1183, 2019 | 84 | 2019 |
The effects of inbound open innovation, outbound open innovation, and team role diversity on open source software project performance TY Tang, GJ Fisher, WJ Qualls Industrial Marketing Management 94, 216-228, 2021 | 59 | 2021 |
The effect of strategic alliance resource accumulation and process characteristics on new product success: Exploration of international high-tech strategic alliances in China C Ma, Z Yang, Z Yao, G Fisher, EE Fang Industrial Marketing Management 41 (3), 469-480, 2012 | 59 | 2012 |
A framework of interfirm open innovation: Relationship and knowledge based perspectives GJ Fisher, WJ Qualls Journal of Business & Industrial Marketing 33 (2), 240-250, 2018 | 46 | 2018 |
What drives customer Re-engagement? The foundational role of the sales-service interplay in episodic value co-creation SB Friend, A Malshe, GJ Fisher Industrial Marketing Management 84, 271-286, 2020 | 36 | 2020 |
Crowdsourcing service innovation creativity: Environmental influences and contingencies JS Johnson, GJ Fisher, SB Friend Journal of Marketing Theory and Practice 27 (3), 251-268, 2019 | 15 | 2019 |
Self-manufacturing via 3D printing: Implications for retailing thought and practice A Rindfleisch, AJ Malter, GJ Fisher Marketing in a Digital World 16, 167-188, 2019 | 13 | 2019 |
Interfirm alliance configuration as a strategy to reduce shareholder risks TY Tang, GJ Fisher, W Qualls Journal of Business Research 69 (3), 1199-1207, 2016 | 13 | 2016 |
Customer-driven innovation: A conceptual typology, review of theoretical perspectives, and future research directions GJ Fisher, EE Fang Handbook of research on new product development, 60-80, 2018 | 7 | 2018 |
Empirical essays on open innovation GJ Fisher University of Illinois at Urbana-Champaign, 2014 | 4 | 2014 |
New product co-creation: Key insights and success factors GJ Fisher, A Rindfleisch The PDMA Handbook of Innovation and New Product Development, 351, 2023 | 3 | 2023 |
How Will Self-Manufacture and the Maker Movement Reshape Consumer Preferences? An Exploratory Study from the 3D Printing Industry GJ Fisher Research-Technology Management 65 (4), 18-26, 2022 | 2 | 2022 |
The timing of diverse external stakeholder involvement during interfirm open innovation: The effects on new product speed to market and product lifespan GJ Fisher, B John-Mariadoss, D Kuzmich, WJ Qualls Industrial Marketing Management 117, 386-401, 2024 | | 2024 |