| Towards a research agenda for post-disaster and post-crisis recovery strategies for tourist destinations: A narrative review J Mair, BW Ritchie, G Walters Current issues in tourism 19 (1), 1-26, 2016 | 623 | 2016 |
| Social media in destination choice: Distinctive electronic word-of-mouth dimensions A Tham, G Croy, J Mair Journal of Travel & Tourism Marketing 30 (1-2), 144-155, 2013 | 498 | 2013 |
| The development of a conceptual model of greening in the business events tourism sector J Mair, L Jago Journal of Sustainable tourism 18 (1), 77-94, 2010 | 365 | 2010 |
| An exploration of events research: event topics, themes and emerging trends J Mair, M Whitford International Journal of Event and Festival Management 4 (1), 6-30, 2013 | 356 | 2013 |
| Exploring air travellers’ voluntary carbon-offsetting behaviour J Mair Journal of Sustainable Tourism 19 (2), 215-230, 2011 | 279 | 2011 |
| Emerging green tourists in Australia: Their behaviours and attitudes S Bergin-Seers, J Mair Tourism and Hospitality Research 9 (2), 109-119, 2009 | 267 | 2009 |
| The UK association conference attendance decision-making process J Mair, K Thompson Tourism management 30 (3), 400-409, 2009 | 240 | 2009 |
| The greening of music festivals: Motivations, barriers and outcomes. Applying the Mair and Jago model J Mair, J Laing Journal of Sustainable Tourism 20 (5), 683-700, 2012 | 224 | 2012 |
| Developing a framework for regional destination adaptation to climate change R Jopp, T DeLacy, J Mair Current Issues in Tourism 13 (6), 591-605, 2010 | 208 | 2010 |
| The effectiveness of post-disaster recovery marketing messages—The case of the 2009 Australian bushfires G Walters, J Mair Journal of Travel & Tourism Marketing 29 (1), 87-103, 2012 | 205 | 2012 |
| Encouraging pro-environmental behaviour: The role of sustainability-focused events J Mair, JH Laing Journal of Sustainable Tourism 21 (8), 1113-1128, 2013 | 201 | 2013 |
| Visitor attendance motivations at consumer travel exhibitions B Rittichainuwat, J Mair Tourism management 33 (5), 1236-1244, 2012 | 190 | 2012 |
| Events and sustainability K Holmes, M Hughes, J Mair, J Carlsen Routledge, 2015 | 185 | 2015 |
| Music festivals and social inclusion–the festival organizers’ perspective J Laing, J Mair Leisure Sciences 37 (3), 252-268, 2015 | 183 | 2015 |
| Ecosystem services approach for community-based ecotourism: towards an equitable and sustainable blue economy A Phelan, L Ruhanen, J Mair Journal of Sustainable Tourism 28 (10), 1665-1685, 2020 | 151 | 2020 |
| Social media influence on tourists’ destination choice: Importance of context A Tham, J Mair, G Croy Tourism Recreation Research 45 (2), 161-175, 2020 | 111 | 2020 |
| Events and sustainability: why making events more sustainable is not enough J Mair, A Smith Events and sustainability, 1-17, 2022 | 110 | 2022 |
| The effect of interventions on the environmental behaviour of Australian motel guests J Mair, S Bergin-Seers Tourism and Hospitality Research 10 (4), 255-268, 2010 | 106 | 2010 |
| Academic conferences: A female duo-ethnography J Mair, E Frew Current issues in tourism 21 (18), 2152-2172, 2018 | 105 | 2018 |
| Social impacts of mega-events: A systematic narrative review and research agenda J Mair, PM Chien, SJ Kelly, S Derrington Journal of Sustainable Tourism 31 (2), 538-560, 2023 | 102 | 2023 |
