| Marketing researcher ethical sensitivity: Conceptualization, measurement, and exploratory investigation JR Sparks, SD Hunt Journal of Marketing 62 (2), 92-109, 1998 | 568 | 1998 |
| Explaining the effects of transformational leadership: an investigation of the effects of higher‐order motives in multilevel marketing organizations JR Sparks, JA Schenk Journal of Organizational Behavior: The International Journal of Industrial …, 2001 | 525 | 2001 |
| Predictors, consequence, and measurement of ethical judgments: Review and meta-analysis Y Pan, JR Sparks Journal of business research 65 (1), 84-91, 2012 | 296 | 2012 |
| Ethical judgments in business ethics research: Definition, and research agenda JR Sparks, Y Pan Journal of business ethics 91, 405-418, 2010 | 249 | 2010 |
| An investigation of the effects of language style and communication modality on persuasion JR Sparks, CS Areni, KC Cox Communications Monographs 65 (2), 108-125, 1998 | 148 | 1998 |
| Language power and persuasion CS Areni, JR Sparks Psychology & Marketing 22 (6), 507-525, 2005 | 116 | 2005 |
| The effects of sales presentation quality and initial perceptions on persuasion: A multiple role perspective JR Sparks, CS Areni Journal of Business Research 55 (6), 517-528, 2002 | 100 | 2002 |
| Socialization communication, organizational citizenship behaviors, and sales in a multilevel marketing organization JR Sparks, JA Schenk Journal of Personal Selling & Sales Management 26 (2), 161-180, 2006 | 94 | 2006 |
| Machiavellianism and personal success in marketing: The moderating role of latitude for improvisation JR Sparks Journal of the Academy of Marketing Science 22, 393-400, 1994 | 82 | 1994 |
| Style versus substance: Multiple roles of language power in persuasion JR Sparks, CS Areni Journal of Applied Social Psychology 38 (1), 37-60, 2008 | 77 | 2008 |
| A social cognitive explanation of situational and individual effects on moral sensitivity JR Sparks Journal of Applied Social Psychology 45 (1), 45-54, 2015 | 59 | 2015 |
| Factors influencing student perceptions of unethical behavior by personal salespeople: An experimental investigation JR Sparks, M Johlke Journal of Business Ethics 15, 871-887, 1996 | 54 | 1996 |
| Recognition-based measures of ethical sensitivity and reformulated cognitive moral development: An examination and evidence of nomological validity JR Sparks, JP Merenski Teaching Business Ethics 4 (4), 359-377, 2000 | 44 | 2000 |
| Judgment difficulty and the moral intensity of unethical acts: A cognitive response analysis of dual process ethical judgment formation JR Sparks, JC Siemens Ethics & Behavior 24 (2), 151-163, 2014 | 22 | 2014 |
| Assessing Consumers' Affective Responses to Retail Environments: A Tale of Two Simulation Techniques. CS Areni, JR Sparks, P Dunne Advances in Consumer Research 23 (1), 1996 | 19 | 1996 |
| A scientific realism perspective on scientific progress in marketing: An analysis of theory testing in marketing's major journals TP Kenworthy, JR Sparks European Management Journal 34 (5), 466-474, 2016 | 14 | 2016 |
| Professional ethical sensitivity: The case of marketing researchers JR Sparks Texas Tech University, 1995 | 8 | 1995 |
| Do Top Management Teams Need Chief Marketing Officers? RS John Academy of Management Perspectives 22 (2), 101-103, 2008 | 3 | 2008 |
| Ethical judgments are different: an information processing perspective on the unique nature of ethical judgments and ethical judgment processes JR Sparks Handbook on Ethics and Marketing, 89-110, 2015 | | 2015 |
| An Experimental Investigation of Personal Selling Job Attributes and their Effects on Job Desirability, Prestige and Dimensions of Sales Success JR Sparks, MC Johlke Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference …, 2014 | | 2014 |
