| State ownership and firm innovation in China: An integrated view of institutional and efficiency logics KZ Zhou, GY Gao, H Zhao Administrative Science Quarterly 62 (2), 375-404, 2017 | 882 | 2017 |
| Market orientation and performance of export ventures: the process through marketing capabilities and competitive advantages JY Murray, GY Gao, M Kotabe Journal of the academy of marketing science 39, 252-269, 2011 | 862 | 2011 |
| A “strategy tripod” perspective on export behaviors: Evidence from domestic and foreign firms based in an emerging economy GY Gao, JY Murray, M Kotabe, J Lu Journal of International Business Studies 41 (3), 377-396, 2010 | 613 | 2010 |
| Developing strategic orientation in China: antecedents and consequences of market and innovation orientations KZ Zhou, GY Gao, Z Yang, N Zhou Journal of Business Research 58 (8), 1049-1058, 2005 | 539 | 2005 |
| On what should firms focus in transitional economies? A study of the contingent value of strategic orientations in China GY Gao, KZ Zhou, CKB Yim International journal of research in marketing 24 (1), 3-15, 2007 | 325 | 2007 |
| How does technological diversity in supplier network drive buyer innovation? Relational process and contingencies GY Gao, E Xie, KZ Zhou Journal of Operations Management 36, 165-177, 2015 | 211 | 2015 |
| Assessing measurement invariance of export market orientation: a study of Chinese and non-Chinese firms in China JY Murray, GY Gao, M Kotabe, N Zhou Journal of International Marketing 15 (4), 41-62, 2007 | 162 | 2007 |
| The pace of MNEs’ sequential entries: Cumulative entry experience and the dynamic process GY Gao, Y Pan Journal of International Business Studies 41, 1572-1580, 2010 | 138 | 2010 |
| Performance of multinational firms’ subsidiaries: Influences of cumulative experience GY Gao, Y Pan, J Lu, Z Tao Management International Review 48, 749-768, 2008 | 100 | 2008 |
| Impact of historical conflict on FDI location and performance: Japanese investment in China GY Gao, DT Wang, Y Che Crises and Disruptions in International Business: How Multinational …, 2022 | 89 | 2022 |
| Technological capability growth and performance outcome: Foreign versus local firms in China M Ju, KZ Zhou, GY Gao, J Lu Journal of International Marketing 21 (2), 1-16, 2013 | 70 | 2013 |
| Market share performance of foreign and domestic brands in China GY Gao, Y Pan, DK Tse, CK Yim Journal of International Marketing 14 (2), 32-51, 2006 | 66 | 2006 |
| Reducing distributor opportunism in the export market: Effects of monitoring mechanisms, norm-based information exchange, and market orientation M Ju, JY Murray, M Kotabe, GY Gao Journal of world business 46 (4), 487-496, 2011 | 62 | 2011 |
| Foreign market entry timing revisited: Trade-off between market share performance and firm survival JY Murray, M Ju, GY Gao Journal of International Marketing 20 (3), 50-64, 2012 | 59 | 2012 |
| Relational governance and control mechanisms of export ventures: an examination across relationship length M Ju, GY Gao Journal of International Marketing 25 (2), 72-87, 2017 | 39 | 2017 |
| Impact of competitive position on export propensity and intensity: An empirical study of manufacturing firms in China H Fung, GY Gao, J Lu, H Mano Chinese economy 41 (5), 51-67, 2008 | 35 | 2008 |
| Concurrent sourcing strategy of multinational firms in China: Drivers and performance implications M Ju, JY Murray, GY Gao, M Kotabe Journal of World Business 54 (6), 101015, 2019 | 21 | 2019 |
| Export relational governance and control mechanisms: Substitutable and complementary effects DL Yang, M Ju, GY Gao International Marketing Review 32 (6), 627-645, 2015 | 21 | 2015 |
| Performance implication of exploration and exploitation in foreign markets: the role of marketing capability and operation flexibility M Ju, GY Gao International Marketing Review 39 (4), 785-810, 2022 | 5 | 2022 |
| Compliance or resistance: firms' responses to corruption and performance in an emerging economy X En, Y Li, GY Gao, KZ Zhou Academy of Management Proceedings 2015 (1), 12282, 2015 | 1 | 2015 |
