Artificial Intelligence (AI) in hotel industry and future development: An extensive in-depth literature review and bibliometric analysis R Manigandan, NV Raghuram International Journal of Intelligent Systems and Applications in Engineering …, 2022 | 16 | 2022 |
Examining the pathways to success: investigating the mediating role of green innovation in the relationship between green entrepreneurial orientation, green organisational … R Manigandan, JNV Raghuram International Journal of Work Innovation 5 (2), 99-121, 2024 | 2 | 2024 |
Innovation capability as a catalyst: unravelling the mediating effect between entrepreneurial orientation and firm performance in family businesses R Manigandan, JNV Raghuram International Journal of Work Innovation 5 (1), 1-21, 2024 | 2 | 2024 |
Entrepreneurial marketing dimensions and market performance: a study on hotel SMEs R Manigandan, NV Raghuram J, P Ganesan Department of Marketing Management, Faculty of Commerce and Management …, 2021 | 2 | 2021 |
Green intellectual capital and entrepreneurial orientation enabling environmental performance: mediating role of innovation capability in Indian manufacturing SMEs M Raman, NVR Jeedigunta, G Krishnan, S Karpurapu, K Jain International Journal of Learning and Intellectual Capital 21 (3), 306-332, 2024 | | 2024 |
Bridging the gap: the mediating effect of cloud-based ERP adoption intention on entrepreneurial orientation and marketing performance in South Indian SMEs R Manigandan, JNV Raghuram International Journal of Management and Enterprise Development 23 (1), 26-50, 2024 | | 2024 |
Driving Growth: The Powerful Connection between Entrepreneurial Marketing and SME Performance: A Bibliometric Analysis and Conceptual Framework R Manigandan, JNV Raghuram Multidisciplinary Reviews, 2023 | | 2023 |