| Loneliness, social contacts and Internet addiction: A cross-lagged panel study MZ Yao, Z Zhong Computers in Human Behavior 30, 164-170, 2014 | 546 | 2014 |
| Predicting user concerns about online privacy MZ Yao, RE Rice, K Wallis Journal of the American Society for Information Science and Technology 58 (5 …, 2007 | 287 | 2007 |
| Sexual priming, gender stereotyping, and likelihood to sexually harass: Examining the cognitive effects of playing a sexually-explicit video game MZ Yao, C Mahood, D Linz Sex roles 62, 77-88, 2010 | 263 | 2010 |
| The influence of personality, parental behaviors, and self-esteem on Internet addiction: a study of Chinese college students MZ Yao, J He, DM Ko, K Pang Cyberpsychology, behavior, and social networking 17 (2), 104-110, 2014 | 237 | 2014 |
| A cross-cultural perspective on the privacy calculus S Trepte, L Reinecke, NB Ellison, O Quiring, MZ Yao, M Ziegele Social Media+ Society 3 (1), 2056305116688035, 2017 | 216 | 2017 |
| Do men heal more when in drag? Conflicting identity cues between user and avatar N Yee, N Ducheneaut, M Yao, L Nelson Proceedings of the SIGCHI conference on Human factors in computing systems …, 2011 | 180 | 2011 |
| “What is computer-mediated communication?”—An introduction to the special issue MZ Yao, R Ling Journal of Computer-Mediated Communication 25 (1), 4-8, 2020 | 111 | 2020 |
| A self-awareness approach to computer-mediated communication MZ Yao, AJ Flanagin Computers in Human Behavior 22 (3), 518-544, 2006 | 93 | 2006 |
| Predicting self-protections of online privacy MZ Yao, DG Linz CyberPsychology & Behavior 11 (5), 615-617, 2008 | 91 | 2008 |
| Gaming motivations, avatar-self identification and symptoms of online game addiction ZJ Zhong, MZ Yao Asian Journal of Communication 23 (5), 555-573, 2013 | 83 | 2013 |
| Third-person effect, optimistic bias, and sufficiency resource in Internet use X Li Journal of communication 58 (3), 568-587, 2008 | 81 | 2008 |
| Strategic use of immersive media and narrative message in virtual marketing: Understanding the roles of telepresence and transportation C Chen, MZ Yao Psychology & marketing 39 (3), 524-542, 2022 | 66 | 2022 |
| Self-presentation on social media: When self-enhancement confronts self-verification A Zheng, BRL Duff, P Vargas, MZ Yao Journal of Interactive Advertising 20 (3), 289-302, 2020 | 59 | 2020 |
| Self-protection of online privacy: A behavioral approach MZ Yao Privacy online: Perspectives on privacy and self-disclosure in the social …, 2011 | 59 | 2011 |
| Blurring boundaries: Effects of device features on metacognitive evaluations KA Hamilton, MZ Yao Computers in Human Behavior 89, 213-220, 2018 | 53 | 2018 |
| The internet and aggression: Motivation, disinhibitory, and opportunity aspects N Malamuth, D Linz, R Weber The social net: Understanding our online behavior, 120-142, 2013 | 51 | 2013 |
| Using virtual reality to promote the university brand: When do telepresence and system immersion matter? J Shen, Y Wang, C Chen, MR Nelson, MZ Yao Journal of Marketing Communications 26 (4), 362-393, 2020 | 45 | 2020 |
| The effects of viewing an uplifting 360-degree video on emotional well-being among elderly adults and college students under immersive virtual reality and smartphone conditions Q Liu, Y Wang, MZ Yao, Q Tang, Y Yang Cyberpsychology, Behavior, and Social Networking 23 (3), 157-164, 2020 | 42 | 2020 |
| Predicting user concerns about online privacy in Hong Kong MZ Yao, J Zhang CyberPsychology & Behavior 11 (6), 779-781, 2008 | 40 | 2008 |
| Predicting users’ privacy boundary management strategies on Facebook Q Liu, MZ Yao, M Yang, C Tu Chinese Journal of Communication 10 (3), 295-311, 2017 | 32 | 2017 |
Daniel LinzDepartment of Communication, University of California Santa Barbara在 comm.ucsb.edu 的电子邮件经过验证
