| What Language Should Be Displayed on Product Packaging? How Unconventional Lettering Influences Packaging and Product Evaluation U Wagner, AR Charinsarn Journal of International Consumer Marketing, 2020 | 18 | 2020 |
| How do cultural factors affect loyalty behaviour in retailing? The central role of social proximity AR Charinsarn, MF Diallo, C Lambey-Checchin International Journal of Retail & Distribution Management 51 (4), 523-545, 2023 | 9 | 2023 |
| Sugar in disguise or healthy indulgence: A cross-cultural comparision of the perceptions of dietary vice/virtue bundles N Jiraporn, AR Charinsarn, M Sheridan Management & Marketing 11 (2), 410-430, 2016 | 4 | 2016 |
| What makes me think that this product fits me? The impact of perceptual processing style on product preference among female consumers in emerging Asian countries AR Charinsarn Journal of Asia Business Studies 13 (1), 57-78, 2019 | 3 | 2019 |
| Consumer Perception, WOM, Purchase, and Green Behaviour in Response to the PM2. 5 Phenomenon AR Charinsarn Thammasat Review 24 (2), 89-111, 2021 | 1 | 2021 |
| When Would Extroversion in Me Come Out?: Personality Paradox in Different Contexts A Charinsarn, K Wattanasuwan ACR North American Advances, 2011 | 1 | 2011 |
| Message framing impact on green behavior: the decision to pay more for biodegradable packaging in food application context MT LOURUNGREUNGDEJ, A Charinsarn Thammasat University, 2021 | | 2021 |
| The impact of the price partition of food and delivery fee on consumer perception and decision to purchase food via online food application C Hinkaengkraeng, A Charinsarn Thammasat University, 2021 | | 2021 |
| To redeem or not to redeem: Consumer decision making in discount coupon redemption J Kulpaet, AR Charinsarn ANNUAL GSOM EMERGING MARKETS CONFERENCE 2020, 266-271, 2020 | | 2020 |
| The effect of scarcity and popularity messages on purchase intention, purchase acceleration and in-group and out-of-group word of mouth MRP HINCHIRANAN, A Charinsarn Thammasat University, 2020 | | 2020 |
| The effect of promotional message framing on consumer response: price discount vs cashback C Pornvanitchakit, A Charinsarn Thammasat University, 2020 | | 2020 |
| Quality Signals in Healthcare Services: An Integrative View from Physical Therapy Service Providers and Consumers in Bangkok, Thailand N Sujjaporamest, AR CHARINSARN AJMI-ASEAN Journal of Management and Innovation 6 (2), 10-22, 2019 | | 2019 |
| Does supplementing nonconventional lettering on product packages influence consumers' evaluations U Wagner, A Charinsarn Conference Proceedings-48th EMAC Conference, 2019 | | 2019 |
| ความ รู้สึก ความ คิด และ บุคลิกลักษณะ ของ ผู้ ซื้อ ชาย และ หญิง มี ผล ต่อ ความ พึง พอใจ ของ พวก เขา อย่างไร ปณิธาน จัน ทอง จีน, อ ลิ ส รา รุ่ง น นท รัตน์ ชริน ท ร์ สาร วารสาร เกษตรศาสตร์ ธุรกิจ ประยุกต์ 13 (19), 1-18, 2019 | | 2019 |
| How my child influences what I buy for myself: Children's influence on parents’ personal purchases AR CHARINSARN 2018 Global Marketing Conference at Tokyo, 843-856, 2018 | | 2018 |
| Integrated Marketing Communications: Connecting with Consumers in the Seamless World (การสื่อสารการตลาดแบบบูรณาการ : ต่อให้ติดใกล้ชิดผู้บริโภคในโลกไร้รอยต่อ) AR CHARINSARN | | 2018 |
| When specialization means high quality and variety! AR CHARINSARN The 23rd Asia-Pacific Decision Science Institute International Conference …, 2018 | | 2018 |
| Who Buy Utilitarian/Hedonic Attribute?: The Study of Demographic Difference and Product Purchase S AKKARANURAKKUL, AR CHARINSARN 2016 Emerging Markets Conference, Bangkok, 6-8 January 2016, 2016 | | 2016 |
| How Eastern versus Western Consumers Shop Cosmetics? P APIPAWINWONGSA, AR CHARINSARN 2016 Emerging Markets Conference,Bangkok, 2016 | | 2016 |
| Who Do Consumers Listen to Before They Buy: A Study across Product Types and Generations M CHARTNAMPHET, AR CHARINSARN 2016 Emerging Markets Conference, Bangkok, 6-8 January 2016, 2016 | | 2016 |
Udo WagnerProfessor für Marketing, University of Vienna und Modul University在 univie.ac.at 的电子邮件经过验证
