| The perceived influence of relationship quality on brand loyalty: An emerging market perspective A Ledikwe, M Roberts-Lombard, HB Klopper African Journal of Economic and Management Studies 10 (1), 85-101, 2019 | 64 | 2019 |
| Determinants of brand loyalty in the apparel industry: A developing country perspective A Ledikwe Cogent Business & Management 7 (1), 1787736, 2020 | 53 | 2020 |
| Assessing customer passion, commitment, and word-of-mouth intentions in digital assistant usage: the moderating role of technology anxiety DK Maduku, M Mpinganjira, NP Rana, P Thusi, A Ledikwe, NH Mkhize Journal of Retailing and Consumer Services 71, 103208, 2023 | 30 | 2023 |
| Product involvement, WOM and eWOM in the fast food industry: A young adult perspective in an emerging African economy A Ledikwe, B Stiehler-Mulder, M Roberts-Lombard Cogent Business & Management 7 (1), 1817288, 2020 | 15 | 2020 |
| Do AI-powered digital assistants influence customer emotions, engagement and loyalty? An empirical investigation DK Maduku, NP Rana, M Mpinganjira, P Thusi, NHB Mkhize, A Ledikwe Asia Pacific Journal of Marketing and Logistics, 2024 | 3 | 2024 |
| Investigating the linkage between relationship quality dimensions, brand awareness, and brand image: An emerging African market perspective A Ledikwe, M Roberts-Lombard African Journal of Business and Economic Research 17 (2), 247, 2022 | 3 | 2022 |
| Determinants of behavioural intention towards travel applications in an emerging African economy: a perspective on the hospitality industry A Ledikwe African Journal of Hospitality, Tourism and Leisure 10 (10), 6, 2021 | 3 | 2021 |
| Does Relationship Value Management Matter When Developing Brand Reputation? A Developing Country Perspective A Ledikwe, HB Klopper Botswana Journal of Business Volume 12 (1), 2019 | 1 | 2019 |
| Assessing customer passion, commitment, and word-of-mouth intentions in digital assistant usage: The moderating role of technology anxiety M Daniel K, M Mpinganjira, NP Rana, P Thusi, A Ledikwe, NH Mkhize Elsevier, 2022 | | 2022 |
| WHAT TRIGGERS THE BEHAVIOUR OF MILLENNIALS TOWARDS THE ADOPTION OF THE COVID ALERT APPLICATION? EVIDENCE FROM SOUTH AFRICA A Ledikwe THE DLIS 2022, 41, 2022 | | 2022 |
| Determinants of brand performance in an emerging African economy A Ledikwe, M Roberts-Lombard 13th International Business Conference (IBC), 1700 -1713, 2019 | | 2019 |
| The Perceived Influence of Relationship Quality Dimensions on Brand Performance in the Apparel Industry of Botswana A Ledikwe PQDT-Global, 2018 | | 2018 |
| Relationship Value Management (RVM) and its contribution towards brand reputation: An investigation of a major apparel manufacturer in Botswana A Ledikwe, HB Klopper 4th International Conference on Business Innovation and Growth, 2017 | | 2017 |
| SSIRC 2022-138 UNDERSTANDING THE ADOPTION OF THE COVID ALERT SA APP AMONG YOUNG ADULTS IN SOUTH AFRICA: AN EXTENSION OF THE META-UTAUT MODEL A Ledikwe TECHNICAL EDITING, 1021, 0 | | |
| Exploring the determinants of brand performance in an emerging African economy AB Ledikwe, M Roberts‐Lombard | | |
| Investigating the linkage between trust, empathy, communication, brand associations and brand reputation in Africa: a Botswana perspective A Ledikwe, M Roberts-Lombard | | |
Prof Mornay Roberts-LombardDepartment of Management & Entrepreneurship, University of the Western Cape, South Africa
Prof Mornay Roberts-LombardDepartment of Management & Entrepreneurship, University of the Western Cape, South Africa