Yayu Zhou 个人学术档案 - 学术资源搜索

引用次数

	总计	2019 年至今
引用	53	53
h 指数	2	2
i10 指数	2	2

0

20

10

20212022202320242 14 18 19

合著作者

Edward C MalthouseNorthwestern University: integrated marketing communications, industrial engineering and mgmt sci在 northwestern.edu 的电子邮件经过验证
bobby j calderProfessor of Marketing, Journalism, and Psychology在 kellogg.northwestern.edu 的电子邮件经过验证
Su Jung KimAssociate Professor, University of Southern California在 usc.edu 的电子邮件经过验证

Yayu Zhou

Yayu Zhou

Northwestern University

在 u.northwestern.edu 的电子邮件经过验证

Applied statistics analytics customer lifetime value customer relationship management optimization


标题按引用次数排序按年份排序按标题排序	引用次数引用次数	年份
Not all clicks are equal: detecting engagement with digital content Y Zhou, BJ Calder, EC Malthouse, YK Hessary Journal of Media Business Studies 19 (2), 90-107, 2022	31	2022
In search for an audience-supported business model for local newspapers: findings from clickstream and subscriber data SJ Kim, Y Zhou, EC Malthouse, Y Kamyab Hessary Digital journalism, 1-21, 2021	22	2021
Optimising customer equity through engagement Y Zhou, EC Malthouse, BL Nelson Journal of the Operational Research Society, 1-12, 2024		2024
Recommender systems for contextually-aware, versioned items Y Zhou Proceedings of the 13th ACM Conference on Recommender Systems, 606-610, 2019		2019

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