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Jonas Görgen
Jonas Görgen
Doctoral Candidate, University of St. Gallen
在 unisg.ch 的电子邮件经过验证
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One-of-a-Kind Products: Leveraging Strict Uniqueness in Mass Customization
F Krause, J Görgen, E de Bellis, N Franke, P Burghartz, IM Klanner, ...
International Journal of Research in Marketing, 2023
42023
Smart Product Breakthroughs Depend on Customer Control
JL Zimmermann, J Görgen, E de Bellis, R Hofstetter, S Puntoni
MIT Sloan Management Review, 2023
32023
Zero-Sum Beliefs in Autonomy Hinder Consumer Adoption of New Technologies
J Görgen, G Nyilasy, E de Bellis
Association for Consumer Research Conference, 2022
12022
Smart Products Report 2022
J Zimmermann, J Görgen, E de Bellis, R Hofstetter
2022
Uniqueness in NFTs–Blessing or Curse? Unique NFTs Are Valued More But Induce Antisocial Behavior in Crypto-Communities
J Görgen, E de Bellis, R Hofstetter
International Conference on Crypto-marketing, 2022
2022
You’re One in a Million: Uniqueness of Mass-Customized Products
J Görgen, E de Bellis, F Krause, N Franke, G Häubl
European Marketing Academy Conference, 2022
2022
Not Feeling Judged by Technology: Unsustainable Consumer Choice in Technology Presence
J Görgen, E de Bellis
European Marketing Academy Conference Doctoral Colloquium, 2022
2022
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