One-of-a-Kind Products: Leveraging Strict Uniqueness in Mass Customization F Krause, J Görgen, E de Bellis, N Franke, P Burghartz, IM Klanner, ... International Journal of Research in Marketing, 2023 | 4 | 2023 |
Smart Product Breakthroughs Depend on Customer Control JL Zimmermann, J Görgen, E de Bellis, R Hofstetter, S Puntoni MIT Sloan Management Review, 2023 | 3 | 2023 |
Zero-Sum Beliefs in Autonomy Hinder Consumer Adoption of New Technologies J Görgen, G Nyilasy, E de Bellis Association for Consumer Research Conference, 2022 | 1 | 2022 |
Smart Products Report 2022 J Zimmermann, J Görgen, E de Bellis, R Hofstetter | | 2022 |
Uniqueness in NFTs–Blessing or Curse? Unique NFTs Are Valued More But Induce Antisocial Behavior in Crypto-Communities J Görgen, E de Bellis, R Hofstetter International Conference on Crypto-marketing, 2022 | | 2022 |
You’re One in a Million: Uniqueness of Mass-Customized Products J Görgen, E de Bellis, F Krause, N Franke, G Häubl European Marketing Academy Conference, 2022 | | 2022 |
Not Feeling Judged by Technology: Unsustainable Consumer Choice in Technology Presence J Görgen, E de Bellis European Marketing Academy Conference Doctoral Colloquium, 2022 | | 2022 |