| Determinants of E-WOM influence: The role of consumers’ internet experience M López, M Sicilia Journal of theoretical and applied electronic commerce research 9 (1), 28-43, 2014 | 350 | 2014 |
| eWOM as source of influence: the impact of participation in eWOM and perceived source trustworthiness on decision making M López, M Sicilia Journal of Interactive Advertising 14 (2), 86-97, 2014 | 186 | 2014 |
| How WOM marketing contributes to new product adoption: Testing competitive communication strategies M López, M Sicilia European Journal of Marketing 47 (7), 1089-1114, 2013 | 126 | 2013 |
| Marketing en redes sociales M Sicilia, M Palazón, I López, M López ESIC Editorial, 2021 | 107 | 2021 |
| Creating identification with brand communities on Twitter: The balance between need for affiliation and need for uniqueness M López, M Sicilia, AA Moyeda-Carabaza Internet Research 27 (1), 21-51, 2017 | 86 | 2017 |
| Boca a boca tradicional vs. electrónico. La participación como factor explicativo de la influencia del boca a boca electrónico M López, M Sicilia Revista Española de Investigación de Marketing ESIC 17 (1), 7-38, 2013 | 86 | 2013 |
| What drives crowdfunding participation? The influence of personal and social traits Y Rodriguez-Ricardo, M Sicilia, M López Spanish Journal of Marketing-ESIC 22 (2), 163-182, 2018 | 74 | 2018 |
| Altruism and internal locus of control as determinants of the intention to participate in crowdfunding: the mediating role of trust Y Rodriguez-Ricardo, M Sicilia, M López Journal of theoretical and applied electronic commerce research 14 (3), 1-16, 2019 | 52 | 2019 |
| How to motivate opinion leaders to spread e-WoM on social media: monetary vs non-monetary incentives M López, M Sicilia, PWJ Verlegh Journal of Research in Interactive Marketing 16 (1), 154-171, 2022 | 49 | 2022 |
| The influence of “Facebook friends” on the intention to join brand pages M Palazon, M Sicilia, M Lopez Journal of Product & Brand Management 24 (6), 580-595, 2015 | 49 | 2015 |
| The customer journey: a proposal of indicators to evaluate integration and customer orientation M Palazón, M López, M Sicilia, I López Journal of Marketing Communications 28 (5), 528-559, 2022 | 21 | 2022 |
| Intentional vs. unintentional influences of social media friends M Sicilia, M Palazón, M López Electronic Commerce Research and Applications 42, 100979, 2020 | 19 | 2020 |
| “Click like if you like it”: the effect of directional posts on social network sites M López, M Sicilia, PWJ Verlegh Online Information Review 41 (5), 672-690, 2017 | 17 | 2017 |
| The impact of e-WOM: Determinants of influence M López, M Sicilia Advances in Advertising Research (Vol. 2) Breaking New Ground in Theory and …, 2011 | 17 | 2011 |
| WOM marketing in social media M Lopez, M Sicilia, C Hidalgo-Alcazar Advertising in new formats and media: Current research and implications for …, 2016 | 15 | 2016 |
| Identificación de líderes de opinión leales en Twitter M LÓPEZ, M SICILIA Cuadernos de Gestión 17 (1), 105-124, 2017 | 14 | 2017 |
| Use of online versus offline information sources by tourists M López, M Sicilia Catalan journal of communication & cultural studies 3 (2), 273-288, 2011 | 11 | 2011 |
| Modeling and simulating Chinese cross-border e-commerce: an agent-based simulation approach O Terán, P Leger, M López Journal of Simulation 17 (6), 658-675, 2023 | 10 | 2023 |
| What do we know about influencers on social media? Toward a new conceptualization and classification of influencers M Sicilia, M López The Palgrave handbook of interactive marketing, 593-622, 2023 | 10 | 2023 |
| Estudio del comportamiento del consumidor chileno en Pinterest AC Araya Collao, EE Castillo Bravo, CV Galleguillos Miranda, ... Redmarka: revista académica de marketing aplicado 20, 201-229, 2018 | 6 | 2018 |
Maria Sicilia (ORCID: 0000-0002-173...Catedrática de Marketing, University of Murcia (Spain)在 um.es 的电子邮件经过验证
