| Advertising appeals, moderators, and impact on persuasion: A quantitative assessment creates a hierarchy of appeals J Hornik, C Ofir, M Rachamim Journal of advertising research 57 (3), 305-318, 2017 | 89 | 2017 |
| Quantitative evaluation of persuasive appeals using comparative meta-analysis J Hornik, C Ofir, M Rachamim The Communication Review 19 (3), 192-222, 2016 | 50 | 2016 |
| The joy of pain: A gloating account of negative electronic word-of-mouth communication following an organizational setback J Hornik, R Shaanan Satchi, M Rachamim Internet Research 29 (1), 82-103, 2019 | 20 | 2019 |
| Modeling the industry perspective of university-industry collaborative innovation alliances: Player behavior and stability issues Y Song, R Berger, M Rachamim, A Johnston, AF Colladon International Journal of Engineering Business Management 14, 18479790221097235, 2022 | 9 | 2022 |
| Towards an emic model of business culture R Berger, N Drori, M Rachamim, I Alon Competitiveness Review: An International Business Journal 33 (6), 1161-1178, 2023 | 8 | 2023 |
| A social constructivist perspective on novice entrepreneurial learning in business incubators TWY Man, R Berger, M Rachamim International Journal of Emerging Markets 19 (5), 1281-1305, 2024 | 6 | 2024 |
| A dark side of human behavior: Development of a malicious sentiments scale to others success or failure J Hornik, M Rachamim, RS Satchi, O Grossman Computers in Human Behavior Reports 4, 100112, 2021 | 5 | 2021 |
| Ripples of contempt: aversive responses to others (mis) fortunes J Hornik, M Rachamim, O Grossman Motivation and Emotion 45 (6), 809-817, 2021 | 4 | 2021 |
| Fog computing: a platform for big-data marketing analytics J Hornik, M Rachamim, S Graguer Frontiers in Artificial Intelligence 6, 2023 | 3 | 2023 |
| How can coffee shops draw customers back after COVID-19? the influence of psychological distance on coffee versus tea preference O Grossman, M Rachamim Journal of Business Research 172, 114431, 2024 | 2 | 2024 |
| Does classical versus pop music influence coffee purchase likelihood? O Grossman, M Rachamim Psychology of Music 51 (6), 1553-1570, 2023 | 2 | 2023 |
| Justice for all: A marketing perspective and research agenda J Hornik, M Rachamim Journal of Business Research 159, 113710, 2023 | 2 | 2023 |
| The bittersweet smell of success: Malicious online responses to others achievements J Hornik, C Ofir, M Rachamim, O Grossman Frontiers in Psychology 14, 1085317, 2023 | 2 | 2023 |
| A Tango of Two Dark Emotions: Mixed Reactions to Commercial Entities (Mis) fortunes J Hornik, M Rachamim, O Grossman Customer Needs and Solutions 11 (1), 2, 2024 | | 2024 |
| Out of the fog: fog computing-enabled AI to support smart marketing management J Hornik, C Ofir, M Rachamim Management Review Quarterly, 1-33, 2024 | | 2024 |
| Internet of Marketing Things: A Fog Computing Paradigm for Marketing Research J Hornik, M Rachamim IntechOpen, 2024 | | 2024 |
| Fog Computing-Based Smart Consumer Recommender Systems J Hornik, C Ofir, M Rachamim, S Graguer Journal of Theoretical and Applied Electronic Commerce Research 19 (1), 597-614, 2024 | | 2024 |
| OPEN ACCESS EDITED BY GD Germano, A Aidinis, A Pasquarella, G Manolitsis, I Grigorakis, ... Fluency and Reading Comprehension in Typical Readers and Dyslexic Readers …, 2024 | | 2024 |
| Torn Between Online Marketing Stories: Trait Ambivalence’s Influence on Schadenfreude J Hornik, M Rachamim Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …, 2023 | | 2023 |
| The market for private security: a review, research agenda, and marketing strategies for a contested terrain M Rachamim, J Hornik, C Ofir Management Review Quarterly, 1-41, 2023 | | 2023 |
jacob hornikprofessor of Marketing, Tel-Aviv University在 post.tau.ac.il 的电子邮件经过验证
