| Advances in distance learning in times of pandemic JR Szyrocka, J Żywiołek, A Nayyar, M Naved CRC Press, 2023 | 84 | 2023 |
| Intention to purchase halal cosmetic products in an Islamic Pakistani culture Z Hussain Journal of Islamic Economics and Finance Studies 3 (1), 1-11, 2022 | 9 | 2022 |
| Adoption of Digital Marketing Strategies in Tourism Industry: A Case Study of Pakistan A Khan, Z Hussain, IH Mari, A Ali J-CEKI: Jurnal Cendekia Ilmiah 1 (3), 190-208, 2022 | 9 | 2022 |
| Effectiveness of artificial intelligence in building customer loyalty: Investigating the mediating role of chatbot in the tourism sector of Pakistan A Khan, ABA Hamid, NM Saad, Z Hussain, AR Arif International Journal of Academic Research in Business and Social Sciences …, 2023 | 7 | 2023 |
| The Impact of Zakat Literacy, Trust, and the Accessibility of Digital Payments on Generation Z and Y's Intention to Pay Zakat to Central Zakat Fund, the State Bank of Pakistan Z Hussain, R Sultan, A Asadullah, M Arif, A Ali International Journal of Zakat 7 (2), 105-114, 2022 | 7 | 2022 |
| The Impact of User-Generated Content, Social Interactions and virtual Economies on Metaverse Environments Z Hussain, A Khan, A Ali Journal of Sustainable Economics 1 (2), 34-44, 2023 | 6 | 2023 |
| Green entrepreneurial practices among small and medium enterprises in Karachi, Pakistan Z Hussain Entrepreneurship and Green Finance Practices: Avenues for Sustainable …, 2023 | 3 | 2023 |
| Examining the impact of green marketing strategies on organizational performance and competitive advantage Z Hussain NUST Business Review 5 (1), 1-18, 2023 | 3 | 2023 |
| Entrepreneurial Intentions From an Islamic Perspective: A Case Study of Muslim Entrepreneurs in Pakistan Z Hussain, A Mari, M Arif Strategies and Applications of Islamic Entrepreneurship, 168-183, 2023 | 3 | 2023 |
| Role of Islamic Microfinance in Socio-economic Development: A Case Study of Prime Minister Interest-Free Loan Programme of Pakistan M Arif, R Sultan, Z Hussain International Journal of Emerging Issues in Islamic Studies 2 (2), 11-21, 2022 | 3 | 2022 |
| The role of social entrepreneurship in Pakistan: A preliminary analysis Z Hussain Journal of Entrepreneurship Education 25, 1-9, 2022 | 3 | 2022 |
| The Role of Metaverse in Women Entrepreneurship and Economic Complexity: Evidence from Pakistan Z Hussain Journal of Entrepreneurship and Business Venturing 4 (1), 2024 | 2 | 2024 |
| Exploring The Barriers of Artificial Intelligence Adoption in Digital Marketing Landscape Z Hussain, IH Mari, AA Rind ULIL ALBAB: Jurnal Ilmiah Multidisiplin 1 (4), 824-835, 2022 | 2 | 2022 |
| Climate Change in Pakistan: Govt Efforts to Reduce the Climat Change Threats IH Mari, Z Hussain European journal of innovation in nonformal education 1 (1), 1-5, 2021 | 2 | 2021 |
| Unlocking sustainable growth: The role of artificial intelligence adoption in jordan retail sector, moderated by entrepreneurial orientation N Al-Ramahi, FM Kreishan, Z Hussain, A Khan, M Alghizzawi, BM AlWadi International Review of Management and Marketing 14 (6), 143-155, 2024 | 1 | 2024 |
| Electronic Word of Mouth (eWOM) and Consumer Purchasing Behaviour: A Study in Karachi’s Digital Era Z Hussain Digital Influence on Consumer Habits: Marketing Challenges and Opportunities …, 2024 | 1 | 2024 |
| Legal Protection of Customer Privacy on E-commerce: A comparative study of Iranian and American Law Z Hussain, AK Mari International Journal of Marketing, Communication and New Media, 2023 | 1 | 2023 |
| Unveiling the Impact of AI in Customer Touchpoints: A Review and Research Agenda A Khan, ABA Hamid, Z Hussain Minds Unveiled, 70-83, 2024 | | 2024 |
| Analyzing the Effectiveness of Influencer Campaigns in Driving Customer Acquisition and Retention: Perspectives from Unilever Pakistan A Khan, Z Hussain, MU Majeed, A Padhi Advances in Data Analytics for Influencer Marketing: An Interdisciplinary …, 2024 | | 2024 |
| The Impact of Visual Content Marketing on Customer Purchasing Behavior: Evidence from Pakistan’s Fashion Industry. Z Hussain, MU Majeed, A Khan International Journal of Marketing, Communication and New Media, 2024 | | 2024 |
Arman KhanAssistant Professor ,Shaheed Benazir Bhutto University ,Shaheed Benazirabad在 sbbusba.edu.pk 的电子邮件经过验证
