| Understanding the impact of lifestyle on sustainable consumption behavior: a sharing economy perspective M Matharu, R Jain, S Kamboj Management of environmental quality: An international Journal 32 (1), 20-40, 2020 | 128 | 2020 |
| Examining consumer purchase intention towards organic food: An empirical study S Kamboj, M Matharu, M Gupta Cleaner and Responsible Consumption 9, 100121, 2023 | 36 | 2023 |
| Consumer adoption of green hotels: understanding the role of value, innovation, and involvement S Kamboj, M Matharu, WM Lim, F Ali, S Kumar Journal of Hospitality Marketing & Management 31 (7), 819-849, 2022 | 32 | 2022 |
| Efforts are made but food wastage is still going on: a study of motivation factors for food waste reduction among household consumers M Matharu, N Gupta, V Swarnakar Asia-Pacific Journal of Business Administration 14 (2), 244-264, 2022 | 20 | 2022 |
| Modelling the predictors of consumers’ willingness to pay premium price for sustainable products S Kamboj, M Matharu Journal of Asia Business Studies 15 (4), 559-583, 2021 | 16 | 2021 |
| Examining the enablers of sustainable entrepreneurship–an interpretive structural modelling technique N Gupta, M Matharu Journal of Entrepreneurship in Emerging Economies 14 (5), 701-726, 2022 | 10 | 2022 |
| Consumer Preferences Towards Service Industry: A Factorial Study of Restaurants G Jaiswal, M Matharu, P Sahu Indian Journal of Marketing 40 (1), 34-37, 2010 | 10 | 2010 |
| Consumers' lifestyle of health and sustainability as determining factor of purchase behaviour for sustainable products: an empirical analysis M Matharu, R Jain, S Kamboj Global Business and Economics Review 25 (1), 1-20, 2021 | 7 | 2021 |
| An exploratory study of theories of green marketing and its practices HP Bulsara, M Matharu, K Tarasova, O Rulinska, I Gogol Independent Journal of Management & Production 12 (6), s431-s444, 2021 | 6 | 2021 |
| Examining the effect of perceived risk, self-efficacy and individual differences on consumer intention to use contactless mobile payment services S Kamboj, M Matharu, Y Shukla Journal of Science and Technology Policy Management, 2024 | 4 | 2024 |
| Sustainable E-service quality in tourism: drivers evaluation using AHP-TOPSIS technique MN Khan, N Gupta, M Matharu, MF Khan Sustainability 15 (9), 7534, 2023 | 4 | 2023 |
| UNDERPINNING THE EMERGENCE OF SUSTAINABILITY MARKETING: A COMPREHENSIVE REVIEW OF LITERATURE & FUTURE RESEARCH AGENDA M MATHARU, R JAIN, H BULSARA Journal of Sustainability Science and Management 15 (6), 207-221, 2020 | 2 | 2020 |
| Retailing and branding of vegetables and fruits: an exploratory study HP Bulsara, M Matharu Pranjana: The Journal of Management Awareness 13 (2), 47-59, 2010 | 2 | 2010 |
| Marketing Analytics Concept, Applications, Opportunities, and Challenges Ahead M Matharu Data Analytics and Business Intelligence, 170-186, 2023 | 1 | 2023 |
| Opportunities of sustainable marketing with special reference to lifestyle of health and sustainability LOHAS in Delhi NCR M Matharu Noida, 2020 | 1 | 2020 |
| Sustainable E-Service Quality in Tourism: Drivers Evaluation Using AHP-TOPSIS Technique. Sustainability 2023, 15, 7534 MN Khan, N Gupta, M Matharu, MF Khan | | 2023 |
| FACTORS DETERMINING CONSUMER PURCHASE INTENTION FOR GREEN & SUSTAINABLE PRODUCTS – AN EMPIRICAL STUDY DHPB Manita Matharu, Dr. Ruchi Jain International Journal of Advanced Research in Commerce, Management & Social …, 2020 | | 2020 |
| AN INSIGHT TO GREEN MARKETING IN INDIA–A CONCEPTUAL STUDY M Matharu, R Jain DR. N. SANTOSH RANGANATH &, 149, 2020 | | 2020 |
| Underpinning the emergence of sustainability marketing: a comprehensive review of literature & future research agenda R Jain, M Matharu, H Bulsara | | 2020 |
| What is Neuro Marketing? – An Exploratory Study. MMHP Bulsara Advance Management Research: An International Journal (AMRIJ) 2 (1), 68-73, 2014 | | 2014 |
