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Ruud Wetzels
Ruud Wetzels
Assistant Professor of Marketing and Innovation Management
在 ru.nl 的电子邮件经过验证 - 首页
标题
引用次数
引用次数
年份
Trust in humanoid robots: implications for services marketing
MME Van Pinxteren, RWH Wetzels, J Rüger, M Pluymaekers, M Wetzels
Journal of Services Marketing 33 (4), 507-518, 2019
4012019
Toward multisensory customer experiences: a cross-disciplinary bibliometric review and future research directions
S Stead, R Wetzels, M Wetzels, G Odekerken-Schröder, D Mahr
Journal of Service Research 25 (3), 440-459, 2022
312022
There is a secret to success: Linking customer experience management practices to profitability
R Wetzels, P Klaus, M Wetzels
Journal of Retailing and Consumer Services 73, 103338, 2023
252023
A Systematic and Visual Overview of 25 Years of the Journal of Service Research: The Journey Continues
M Wetzels, D Grewal, R Wetzels
Journal of Service Research, 10946705231194602, 2023
32023
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