| Celebrities as human brands: An inquiry on stakeholder-actor co-creation of brand identities D Centeno, JJ Wang Journal of business research 74, 133-138, 2017 | 160 | 2017 |
| Gender representation in Philippine television advertisements M Prieler, D Centeno Sex roles 69, 276-288, 2013 | 96 | 2013 |
| Brand gestalt scale development and validation: A takeoff from tourism destination branding DW Mandagi, DDG Centeno Journal of Destination Marketing & Management 19, 100539, 2021 | 69 | 2021 |
| Destination brand gestalt and its effects on brand attachment and brand loyalty D Centeno, D Mandagi Philippine Management Review 29 (1), 1-24, 2022 | 54 | 2022 |
| Celebrification in Philippine politics: Exploring the relationship between celebrity endorser's parasociability and the public's voting behavior DDG Centeno Social Science Diliman 6 (1), 2010 | 30 | 2010 |
| Constructing celebrities as political endorsers: parasocial acts, cultural power, and cultural capital DDG Centeno Philippine Political Science Journal 36 (2), 209-232, 2015 | 17 | 2015 |
| Effects of narrowed social distance on local and international celebrity-endorsed advertisement attitudes D Centeno, JJ Wang Journal of Consumer Marketing 37 (5), 521-532, 2020 | 14 | 2020 |
| Parasociality and habitus in celebrity consumption and political culture: A Philippine case study DDG Centeno Asian Journal of Social Science 44 (4-5), 441-484, 2016 | 13 | 2016 |
| Celebrities’ parasocial interaction and relationships: Predictor of voting preference towards endorsed political candidates DDG Centeno Philippine Management Review 23, 2016 | 7 | 2016 |
| Social influence on consumer financial product preferences FD Anabo, DDG Centeno Philippine Management Review 26, 2019 | 5 | 2019 |
| Social distance, connectedness, and product familiarity on endorsement evaluations: An experimental approach DDG Centeno Philippine Management Review 25, 2018 | 3 | 2018 |
| Effects of Filipino Consumers’ Financial Attitudes, Subjective Norms, and Perceived Behavioral Control on Intentions to Formal Banking: Towards Financial Inclusion D Centeno Philippine Management Review 30 (1), 15-38, 2023 | 1 | 2023 |
| How the Brand–Endorser Origin Shapes Brand Attitudes and Purchase Intentions: Assessing Ethnocentric versus Xenocentric Mindsets And Their Impact on Messaging Persuasion DDG Centeno Journal of Advertising Research 61 (4), 414-435, 2021 | 1 | 2021 |
| Social media stakeholder co-creation of celebrities as human brands D Centeno Contemporary Issues in Social Media Marketing, 60-74, 2017 | 1 | 2017 |
| Impact of Advertisements on Philippine Financial Service Firms’ Stock Returns D Centeno, AH Yusoph Philippine Management Review 28, 25-36, 2021 | | 2021 |
| Sweet Spot: Comparative Relativism on Filipino and South Korean Consumer Cultural Fit Dimensions D Centeno Asian Journal of Social Science 48 (3-4), 185-226, 2020 | | 2020 |
| EFFECTS OF NARROWED SOCIAL DISTANCES ON LOCAL AND INTERNATIONAL CELEBRITY-ENDORSED ADVERTISEMENT ATTITUDES: TOWARDS A RELATIONAL APPROACH D Centeno, JJ Wang Global Marketing Conference, 14-14, 2018 | | 2018 |
| A Reaction to “Effects of Hallyu on corporate performance” D Centeno The HanPil (한필) Occasional Paper Series on Korea and the Philippines is …, 2018 | | 2018 |
| Effects of Narrowing Social Distance and Ethnocentricity on Celebrity-Endorsed Advertisement Attitudes D Centeno, W Jianfeng 2016 Winter Marketing Academic Conference, 2016 | | 2016 |
| Parasocial Memory: Consumers' Symbolic Narratives and Cultural Distinctions of Celebrities' Intimate Familiarity D Centeno, JJ Wang North American-Advances in Consumer Research, vol 42, 2014 | | 2014 |
Jeff Jianfeng WangMonash University在 monash.edu 的电子邮件经过验证
