Characteristics of partnership success: partnership attributes, communication behavior, and conflict resolution techniques J Mohr, R Spekman Strategic management journal 15 (2), 135-152, 1994 | 5911 | 1994 |
Communication strategies in marketing channels: A theoretical perspective J Mohr, JR Nevin Journal of marketing 54 (4), 36-51, 1990 | 2659 | 1990 |
Collaborative communication in interfirm relationships: moderating effects of integration and control JJ Mohr, RJ Fisher, JR Nevin Journal of marketing 60 (3), 103-115, 1996 | 1628 | 1996 |
Marketing of high-technology products and innovations. 1st ed J Mohr Prentice Hall, 2001 | 1294* | 2001 |
Marketing of high-technology products and innovations, 3rd ed JJ Mohr, S Sengupta, SF Slater Pearson Prentice Hall, 2010 | 1281* | 2010 |
Radical product innovation capability: Literature review, synthesis, and illustrative research propositions SF Slater, JJ Mohr, S Sengupta Journal of product innovation management 31 (3), 552-566, 2014 | 815 | 2014 |
Communication flows in distribution channels: Impact on assessments of communication quality and satisfaction JJ Mohr, RS Sohi Journal of retailing 71 (4), 393-415, 1995 | 681 | 1995 |
Successful development and commercialization of technological innovation: Insights based on strategy type. SF Slater, JJ Mohr Journal of product innovation management 23 (1), 2006 | 512 | 2006 |
Managing the paradox of inter‐firm learning: the role of governance mechanisms JJ Mohr, S Sengupta Journal of Business & Industrial Marketing 17 (4), 282-301, 2002 | 284 | 2002 |
Factors affecting the use of information in the evaluation of marketing communications productivity GS Low, JJ Mohr Journal of the Academy of Marketing Science 29, 70-88, 2001 | 237 | 2001 |
Drucker’s insights on market orientation and innovation: implications for emerging areas in high-technology marketing JJ Mohr, S Sarin Journal of the Academy of Marketing Science 37, 85-96, 2009 | 210 | 2009 |
The potential of genomics for restoring ecosystems and biodiversity MF Breed, PA Harrison, C Blyth, M Byrne, V Gaget, NJC Gellie, ... Nature Reviews Genetics 20 (10), 615-628, 2019 | 198 | 2019 |
Dynamic transformations for base-of-the-pyramid market clusters EJ Arnould, JJ Mohr Journal of the Academy of Marketing Science 33 (3), 254-274, 2005 | 191* | 2005 |
Advertising vs sales promotion: a brand management perspective GS Low, JJ Mohr Journal of product & brand management 9 (6), 389-414, 2000 | 183 | 2000 |
Leveraging Internet technologies in B2B relationships SD Jap, JJ Mohr California Management Review 44 (4), 24-38, 2002 | 156 | 2002 |
The role of trust in restoration success: Public engagement and temporal and spatial scale in a complex social‐ecological system EC Metcalf, JJ Mohr, L Yung, P Metcalf, D Craig Restoration Ecology 23 (3), 315-324, 2015 | 108 | 2015 |
Perfecting partnerships. JJ Mohr, RE Spekman Marketing Management 4 (4), 34-43, 1996 | 105 | 1996 |
Setting advertising and promotion budgets in multi-brand companies GS Low, JJ Mohr Journal of Advertising Research 39 (1), 67-67, 1999 | 88 | 1999 |
Technology-enhanced auditing: Improving veracity and timeliness in social and environmental audits of supply chains P Castka, C Searcy, J Mohr Journal of Cleaner Production 258, 120773, 2020 | 86 | 2020 |
Mapping the outsourcing landscape JJ Mohr, S Sengupta, SF Slater Journal of Business Strategy 32 (1), 42-50, 2011 | 70 | 2011 |