| An analysis of the technology acceptance model in understanding students' behavioral intention to use university's social media P Tantiponganant, P Laksitamas 2014 IIAI 3rd International Conference on Advanced Applied Informatics, 8-12, 2014 | 25 | 2014 |
| Psychology & consumer behavior P Laksitamas Pathumthani: Thammasat University Printing, 2015 | 8 | 2015 |
| Chinese Consumers' Purchase Intentions toward Thailand's Organic Rice Based on Marketing Ethics LI BAOGUO, P LAKSITAMAS Cross-Currents: An International Peer-Reviewed Journal on Humanities …, 2020 | 5 | 2020 |
| Marketing Ethics Model of SMEs in Thailand’s Tourism Industry for ASEAN Community P Laksitamas, P Suntharanund, C Horrungruang International Journal of Research in Humanities and Social Studies 5 (12), 24-33, 2018 | 5 | 2018 |
| A Model Of Consumer Rights Protection Via Ethics Marketing Communication Channels Affecting Purchasing Decision Behavior Of Online Consumers K Katanyutaveetip, P Laksitamas, S Kobayashi NVEO-NATURAL VOLATILES & ESSENTIAL OILS Journal| NVEO, 1893-1905, 2022 | 4 | 2022 |
| A Relationship Marketing Model towards the Environment of Online Customers in Digital 4.0 Timing P Laksitamas, L Baoguo, S Kobayashi, P Run, C Ling, M Slater, S Guiyu, ... NVEO-NATURAL VOLATILES & ESSENTIAL OILS Journal| NVEO, 10346-10358, 2021 | 4 | 2021 |
| Factors influencing brand quality equity components for e-marketplace in Thailand S Meearsa, P Laksitamas Journal Humanities and Social Sciences 24 (44), 277-299, 2016 | 4 | 2016 |
| An Adaptation Strategy of Survival for AEC’s Traditional Retailer Outlet Business in Thailand P Lasitamas, SN Pathum, N Apichartthanakul Journal of Graduate School of Commerce-Burapha Review 10 (2), 1-10, 2015 | 2 | 2015 |
| A Model Development of Service Marketing Strategy for Perceived Value in Thai Fusion Food for AEC Market (การพัฒนาตัวแบบกลยุทธ์การตลาดบริการ เพื่อสร้างคุณค่าการรับรู้อาหารไทยประยุกต์สู่ตลาดอาเซียน) C Panukanan, S Pathum, Na, P Laksitamas Panyapiwat Journal 7 (special edition), 26-38, 2015 | 2* | 2015 |
| The Structural Equation Model of Relationship Marketing Evaluation impact on Resort’s Customer Loyalty S Pinthong, S Na Pathum, P Laksitamas SDU Research Journal Humanities and Social Science 10 (3), 193-209, 2014 | 2 | 2014 |
| A Strategic Model to Strengthen the Brand of Senior Sports S Guiyu, P Laksitamas Integrated Journal for Research in Arts and Humanities 2 (4), 100-108, 2022 | 1 | 2022 |
| AN EXPLORATIVE SURVEY ON METAVERSE GAMING INDUSTRY IN THAILAND: MARKETING COMMUNICATION C LING, P LAKSITAMAS Seybold Report 17 (8), 1225-1236, 2022 | 1 | 2022 |
| Model of Causal Relationship Affecting Value-oriented Marketing Strategy of Local Souvenirs in the Lower Northeastern Territory of Thailand U Ratree, P Laksitamas International Journal of Management Studies and Social Science Research 4 (5 …, 2022 | 1 | 2022 |
| Creative Service Values in Thailand 4.0 financeIndustry A Phakdeeburi, P Laksitamas Turkish Journal of Computer and Mathematics Education (TURCOMAT) 12 (14 …, 2021 | 1 | 2021 |
| The Commercial Bank Service Managers’ Job Satisfaction in People’s Republic of China LI BAOGUO, P LAKSITAMAS International Journal of Management Studies and Social Science Research 2 (5 …, 2020 | 1 | 2020 |
| THE RELATIONSHIP BETWEEN CUSTOMER EXPERIENCE VALUES AND CUSTOMER LOYALTY IN VIRTUAL BRAND COMMUNITY Y Song Siam University, 2019 | 1 | 2019 |
| Strategic green marketing and shared value: Thai tourist operator’s business in AEC market P Laksitamas, S Na Pathum Panyapiwat Journal 9, 18-30, 2017 | 1 | 2017 |
| Strategic implication in social media marketing based on social factors associated with the private university's admission in Thailand P Tantiponganant, P Laksitamas International Journal of Social Media and Interactive Learning Environments …, 2016 | 1 | 2016 |
| Factors affecting students’ behavioral intention to use university’s social media: a case study of public universities in Thailand P Tantiponganant, P Laksitamas Engineering Journal of Siam University 28, 2014 | 1 | 2014 |
| A CAUSAL MODEL OF CHINESE CONSUMERS’DEMOGRAPHIC PROFILE VALUE-ATTITUDE ENHANCING NEW FIRST-TIER CITIES’GREEN FURNITURE CONSUMPTION MARKET L Chen, P Laksitamas Sripatum Chonburi Academic Journal 20 (4), 205-223, 2024 | | 2024 |
