| The firm value and marketing intensity decision in conditions of financial constraint: A comparative study of the United States and Latin America W Palomino-Tamayo, J Timana, J Cervino Journal of International Marketing 28 (3), 21-39, 2020 | 22 | 2020 |
| Attributional triadic relationships between end-users, specifiers, and vendors: Evidence from building supply retailers J Bullemore, W Palomino-Tamayo, JL Wakabayashi Muroya | 18 | 2022 |
| Psychological distance in the diaspora marketing of nostalgic products: a Venezuelan case W Palomino-Tamayo, MC Saksanian, O Regalado-Pezúa Revista de Administração de Empresas 62, e2020-0418, 2021 | 6 | 2021 |
| Creating firm value, overcoming organizational inertia through the marketing value chain PTJT Walter Academia Revista Latinoamericana de Administració, 2022 | 5 | 2022 |
| Attributional triadic relationships between end-users, specifiers, and vendors: evidence from building supply retailers W Palomino-Tamayo, JL Wakabayashi Muroya, J Bullemore Campbell Revista Brasileira de Gestão de Negócios 24, 402-419, 2022 | 1 | 2022 |
| EXPRESS: Global Events Demand Global Data: COVID-19 Crisis Responses and the Future of Selling and Sales Management around the Globe M Rouziou, W Bolander, K Peesker, P Hautamäki, D Rangarajan, ... Journal of International Marketing, 1069031X241282431, 2024 | | 2024 |
| Relações triádicas de atribuição entre usuário final, especificador e vendedor: evidências de varejistas de materiais de construção W Palomino-Tamayo, JL Wakabayashi Muroya, J Bullemore Campbell Revista Brasileira de Gestão de Negócios 24 (3), 402-419, 2022 | | 2022 |
| PSYCHOLOGICAL DISTANCE IN THE DIASPORA MARKETING OF NOSTALGIC PRODUCTS: A VENEZUELAN CASE/Distancia psicologica no marketing de produtos nostalgicos para comunidades em … W Palomino-Tamayo, MC Saksanian, O Regalado-Pezua RAE 62 (1), NA-NA, 2022 | | 2022 |
| Distância psicológica no marketing de produtos nostálgicos para comunidades em diáspora: O caso venezuelano W Palomino-Tamayo, MC Saksanian, O Regalado-Pezúa Revista de Administração de Empresas 62, e2020-0418, 2021 | | 2021 |
| Valor de la firma y decisiones de la intensidad del marketing en condiciones de constricción financiera: estudio comparativo entre Estados Unidos y Latino América WM Palomino Tamayo Universidad ESAN, 2020 | | 2020 |
| La intención de dejar la empresa en la generación Y: el rol del balance trabajo-vida y los valores laborales comom antecedentes del arraigo laboral RM Fuchs Angeles Universidad ESAN, 2020 | | 2020 |
| Nine Strategies to Overcome Recession in Latin American – A Literature Review of Downturn effects on Brands and Advertising W Palomino-Tamayo BALAS Conference 2020, 2020 | | 2020 |
| The Transforming of the Seven Steps of Selling J Bullemore, W Palomino-Tamayo, JL Wakabayashi Proceedings of the Annual Global Sales Science Institute Conference At …, 2020 | | 2020 |
| Advertising lift: ¿Cómo afecta la efectividad publicitaria? W Palomino-Tamayo https://www.esan.edu.pe/apuntes-empresariales/2020/09/advertising-lift-como …, 2020 | | 2020 |
| Estrategia de marketing: ¿funcionará con los consumidores y clientes post-pandemia? W Palomino-Tamayo https://www.esan.edu.pe/conexion/actualidad/2020/10/01/estrategias-de …, 2020 | | 2020 |
| Estrategias de internacionalización frente a la pandemia W Palomino-Tamayo https://www.esan.edu.pe/conexion/actualidad/2020/10/01/estrategias-de …, 2020 | | 2020 |
| Metrics on organizational inertia: A Quadripartite Model Proposal W Palomino-Tamayo, J Timana BALAS Doctoral Consortium, 2019 | | 2019 |
| El valor de la firma: decisiones de la intensidad del marketing en condiciones de constricción financiera WM Palomino Tamayo Universidad ESAN, 2018 | | 2018 |
| Creating firm value, overcoming organizational inertia through the marketing value chain W Palomino-Tamayo, J Timana Global Research on Emerging Economies Conference, 2018 | | 2018 |
