Blockchain Technology in Digital Marketing: Exploring Secure and Transparent Ad Campaigns. T Gupta, S Bansal International Journal of Standardization Research 10 (9), 2021 | 3 | 2021 |
Navigating the AI Revolution: A New Era in Marketing T Gupta, S Bansal | 2 | |
Biometric data usage in personalized marketing: balancing innovation and privacy T Gupta, S Bansal Journal of Marketing & Supply Chain Management. SRC/JMSCM-153. DOI: doi. org …, 2023 | 1 | 2023 |
Deciphering the Mind: Advancing Consumer Insights through Brain-Computer Interfaces in Neuromarketing for the Digital Age T Gupta, S Bansal European Journal of Advances in Engineering and Technology 10 (3), 25-35, 2023 | 1 | 2023 |
Impact of 5G Technology on Real-Time Interactive Marketing Strategies T Gupta, S Bansal European Journal of Advances in Engineering and Technology 9 (9), 36-47, 2022 | 1 | 2022 |
Cross-border E-commerce Growth: Challenges and Opportunities in Emerging Markets T Gupta, S Bansal European Journal of Advances in Engineering and Technology 6 (2), 74-82, 2019 | 1 | 2019 |
Impact of Paid Advertising on Organic Sales TGM Reckitt, S Bansal | 1 | |
THE 3S REVOLUTION: TRANSFORMING CONSUMER RESEARCH WITH SEARCH, SOCIAL AND SALES DATA T Gupta, S Bansal Resource 3 (1), 2024 | | 2024 |
Navigating the US media Landscape T Gupta, S Bansal | | 2023 |
Impact of Keywords in Product Title on Product Sales Conversion T Gupta | | 2023 |
AI-Driven Emotional Recognition in Digital Ads: A Novel Approach to Consumer Engagement T Gupta, S Bansal Journal of Marketing & Supply Chain Management. SRC/JMSCM-148. DOI: doi. org …, 2023 | | 2023 |
Cognitive Computing and Emotional Intelligence in Content Personalization T Gupta, S Bansal Journal of Marketing & Supply Chain Management. SRC/JMSCM-152. DOI: doi. org …, 2022 | | 2022 |
From Cart to Conscience: Exploring the Mental Health Effects of E-commerce Addiction T Gupta, S Bansal European Journal of Advances in Engineering and Technology 7 (11), 26-35, 2020 | | 2020 |
Sustainability in E-commerce: Consumer Perceptions and Market Trends T Gupta, S Bansal European Journal of Advances in Engineering and Technology 6 (11), 37-48, 2019 | | 2019 |
The AI Advantage: Assessing Personalization Effects on E-commerce Shopping Behaviors T Gupta, S Bansal | | |
Machine Learning Algorithms for Predictive Analytics in E-Commerce T Gupta, S Bansal | | |
Real Impact of Search Advertising on Sales T Gupta, S Bansal | | |