| Antecedents of emotional attachment to brands DB Grisaffe, HP Nguyen Journal of business research 64 (10), 1052-1059, 2011 | 680 | 2011 |
| Uniform assessment of the benefits of service learning: The development, evaluation, and implementation of the SELEB scale MF Toncar, JS Reid, DJ Burns, CE Anderson, HP Nguyen Journal of Marketing Theory and Practice 14 (3), 223-238, 2006 | 174 | 2006 |
| Reverse stigma in the Freegan community HP Nguyen, S Chen, S Mukherjee Journal of Business Research 67 (9), 1877-1884, 2014 | 68 | 2014 |
| Romantic gift giving as chore or pleasure: The effects of attachment orientations on gift giving perceptions HP Nguyen, JM Munch Journal of Business Research 64 (2), 113-118, 2011 | 60 | 2011 |
| The dark side of development in Vietnam: Lessons from the killing of the Thi Vai River HP Nguyen, HT Pham Journal of Macromarketing 32 (1), 74-86, 2012 | 42 | 2012 |
| The moderating role of gift recipients' attachment orientations on givers' gift‐giving perceptions HP Nguyen, JM Munch Journal of Consumer Behaviour 13 (5), 373-382, 2014 | 17 | 2014 |
| Falling in Love with Brands: An Inductive Qualitative Exploration of Pathways to Emotional Attachment. D Grisaffe, H Nguyen Advances in Consumer Research 36, 2009 | 14 | 2009 |
| Negative Mood and Risk Taking Tendency: The Effect of Attachment Style HP Nguyen, E Youssef Advances in Consumer Research 33, 258, 2006 | 5 | 2006 |
| Mobilizing a Nation: Persuasive Appeals in Vietnamese War Posters HP Nguyen Journal of macromarketing 43 (2), 2023 | 4 | 2023 |
| The Price of Hope—Insights into rhino horn consumption in health-related contexts in Vietnam HTP Hieu P. Nguyen, Hanh T.M. Nguyen Journal of Consumer Affairs, 1-25, 2020 | 4* | 2020 |
| Counter-stigma and achievement of happiness through the freegan ideology H Nguyen, S Chen, S Mukherjee ACR North American Advances, 2011 | 4 | 2011 |
| Gift-giving behaviors: Views from an attachment perspective HP Nguyen, JM Munch Advances in Consumer Research 34, 16, 2007 | 3 | 2007 |
| An empirical investigation of regional differences in consumption behaviors in an emerging economy S Geiger‐Oneto, HP Nguyen, J Munch Journal of Consumer Behaviour 22 (1), 27-42, 2023 | 2 | 2023 |
| Does Repeated Ad Exposure Impair or Facilitate Recall of Ads with Similar Affective Valence? An Exploratory Study MPG Hieu P. Nguyen, James M. Munch Journal of Marketing Theory & Practice 22 (1), 25-39, 2014 | 2 | 2014 |
| Marketing Education in Vietnam: A Review and Agenda for Development HTP Terrence Witkowski, Hieu P. Nguyen Proceedings of the 11th ISMD International Conference on Markets and Development, 2010 | 2* | 2010 |
| Emotional Attachment to Brands: The Construction of a Scale HP Nguyen, ED Brocato Marketing, Technology and Customer Commitment in the New Economy …, 2014 | 1 | 2014 |
| Consumption Addiction: a Research Agenda of the Progression From Adaptive to Maladaptive Categories of Consumption Behaviors DM Pirouz, H Nguyen, IM Martin, M Kamins ACR North American Advances, 2013 | 1 | 2013 |
| Consumption Addiction: Developing a Research Agenda to Understanding How Consumers Progress from Normal to Maladaptive Consumption and Addiction DM Pirouz, H Nguyen, I Martin, M Brucks, PM Connell, J Cotte, S Davis, ... Proceedings of the Association for Consumer Research 40, 1089-90, 2012 | 1 | 2012 |
| Consumption Addiction: Developing a Research Agenda to Understanding How Consumers Progress From Normal to Maladaptive Consumption and Addiction M Brucks, P Connell, J Cotte, S Davis, KT Haws, M Kamins, IM Martin, ... ACR North American Advances, 2012 | 1 | 2012 |
| EXPRESS: Conflict Recovery in Socialist Utopia–a Critical Analysis of Vietnam’s Post-war Reconstruction Policies through a Visual Interpretation of 1976-1986 Propaganda Posters HP Nguyen Journal of Public Policy & Marketing, 07439156241246243, 2024 | | 2024 |
Deanne BrocatoUtah State University在 usu.edu 的电子邮件经过验证
