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Veronica Rosendo Rios
Veronica Rosendo Rios
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标题
引用次数
引用次数
年份
Investigación de mercados: Aplicación al marketing estratégico empresarial
VR Ríos
ESIC editorial, 2018
2812018
Market driving strategies: Beyond localization
P Ghauri, F Wang, U Elg, V Rosendo-Ríos
Journal of Business Research 69 (12), 5682-5693, 2016
1102016
Systematic literature review online gaming addiction among children and young adults: A framework and research agenda
V Rosendo-Rios, S Trott, P Shukla
Addictive Behaviors 129, 107238, 2022
702022
Estrategias de marketing relacional para favorecer el éxito de las colaboraciones universidad-empresa
VR Ríos, PL Sánchez
Dykinson, 2012
612012
Is luxury democratization impactful? Its moderating effect between value perceptions and consumer purchase intentions
P Shukla, V Rosendo-Rios, D Khalifa
Journal of Business Research 139, 782-793, 2022
552022
Intra and inter-country comparative effects of symbolic motivations on luxury purchase intentions in emerging markets
P Shukla, V Rosendo-Rios
International Business Review 30 (1), 101768, 2021
462021
Organizational cross-cultural differences in the context of innovation-oriented partnerships
P Ghauri, V Rosendo-Rios
Cross Cultural & Strategic Management 23 (1), 128-157, 2016
342016
Empirical analysis of the key factors that can contribute to university-industry cooperational success from a relationship marketing approach
V Rosendo-Rios, PN Ghauri, Y Zhang
European Journal of International Management 10 (6), 647-677, 2016
262016
Business research methods: Theory and practice
VR Ríos, EP del Campo
ESIC editorial, 2013
222013
When luxury democratizes: Exploring the effects of luxury democratization, hedonic value and instrumental self-presentation on traditional luxury consumers’ behavioral intentions
V Rosendo-Rios, P Shukla
Journal of Business Research 155, 113448, 2023
202023
The effects of masstige on loss of scarcity and behavioral intentions for traditional luxury consumers
V Rosendo-Rios, P Shukla
Journal of Business Research 156, 113490, 2023
132023
Managing the challenge of luxury democratization: A multicountry analysis
P Shukla, V Rosendo-Rios, S Trott, J Lyu, D Khalifa
Journal of International Marketing 30 (4), 44-59, 2022
132022
When endorsers behave badly: consumer self-expression and negative meaning transfer
J Breberina, P Shukla, V Rosendo-Rios
International Journal of Advertising 41 (4), 771-795, 2022
82022
Market orientation in the banking sector: Measuring the key role of salesperson performance
V Rosendo-Ríos, M Martín-Dávila
Cuadernos de Economía 38 (107), 90-95, 2015
42015
Proposal of a model of teaching quality assessment at university level
V Rosendo-Ríos, JA Messia-de-la-Cerda, P Laguna-Sánchez
Procedia-Social and Behavioral Sciences 83, 883-894, 2013
42013
Tackling Online Gaming Addiction among Adolescents: The Role of Parental Resilience and Parenting Styles: An Abstract
S Trott, P Shukla, V Rosendo-Rios
Academy of Marketing Science Annual Conference-World Marketing Congress, 439-440, 2021
2021
Libro Blanco de Mejores Prácticas en Recuperación de Activos
J Palomo Martínez, J Arvait, I Blanco Cordero, JM Colodrás Lozano, ...
Ministerio del Interior. Secretaria General Técnica., 2012
2012
White Paper on Best Practices in Asset Recovery
J Palomo Martínez, J Arvait, I Blanco Cordero, JM Colodrás Lozano, ...
Ministerio del Interior. Secretaria General Técnica, 2012
2012
The impact of relational variables on customer retention: insights from interfirm linkages
VR Ríos, PL Sánchez, CM Idoeta
Los mercados del mañana: bases para su análisis hoy, 89, 2011
2011
Nuevas perspectivas del mercado del arte tras la crisis y con la presencia de los países de economías emergentes
AV Belmonte, PL Sánchez, VR Ríos
Los mercados del mañana: bases para su análisis hoy, 144, 2011
2011
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