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Jean Boisvert
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How brand innovativeness and quality impact attitude toward new service line extensions: the moderating role of consumer involvement
J Boisvert, NJ Ashill
Journal of Services Marketing 25 (7), 517-527, 2011
1352011
The impact of branding strategies on horizontal and downward line extension of luxury brands: A cross-national study
J Boisvert, NJ Ashill
International Marketing Review 35 (6), 1033-1052, 2018
622018
Towards a better understanding of factors affecting transfer of brand associations
J Boisvert, S Burton
Journal of Consumer Marketing 28 (1), 57-66, 2011
452011
The spillover effect of downward line extensions on US consumers’ evaluation of a French luxury parent brand: The role of branding strategies, authenticity, and fit
J Boisvert, NJ Ashill
Psychology & Marketing 35 (10), 740-751, 2018
422018
Conceptualisation and modelling of the process behind brand association transfer
J Boisvert
International Journal of Market Research 53 (4), 541-556, 2011
422011
The reciprocal impact of vertical service line extensions on parent brands: The roles of innovativeness, quality, and involvement
J Boisvert
Journal of Service Theory and Practice 22 (6), 546-564, 2012
322012
The Impact of Vertical Service Line Extensions and Brand Salience on Reciprocal Transfer of Image and Performance Associations
J Boisvert
Journal of Service Research 15 (4), 443-459, 2012
262012
Towards a Better Understanding of the Main Antecedents and Outcomes of Consumer-Based Perceived Product Innovativeness
J Boisvert, MS Khan
Journalof Strategic Marketing, 2020
242020
The impact of perceived innovativeness, branding strategy and parent brand salience on the reciprocal transfer of core associations
J Boisvert, S Burton
International Journal of Business Excellence 2 (3/4), 346-359, 2009
212009
Reciprocal transfer of brand associations between service parent brands and upward line extensions: An accessibility-diagnosticity perspective
J Boisvert
Journal of Service Theory and Practice 26 (2), 222-243, 2016
202016
The Impact of Gender on the Evaluation of Vertical Line Extensions of Luxury Brands: A Cross-National Study
J Boisvert, NJ Ashill
Journal of Product and Brand Management, 2021
172021
The impact of integrated multi-unit service touchpoints on word-of-mouth recommendations, product satisfaction, and repurchase intentions
J Boisvert, MS Khan
Journal of Strategic Marketing 31 (1), 37-57, 2023
142023
Consumer Behavior (Global Edition)
M Solomon, J Boisvert
14*2011
Toward a better understanding of key determinants and consequences of masstige consumption
J Boisvert, G Christodoulides, MS Khan
Journal of Business Research 161, 113871, 2023
122023
The impact of luxury brand status signaling, extension authenticity and fit on luxury line extension evaluation: a cross-national study
J Boisvert, NJ Ashill
International Marketing Review 39 (2), 395-422, 2022
92022
The impact of parent brand salience and extension innovativeness on reciprocal transfer of image and performance associations
J Boisvert
ACR Asia-Pacific Advances, 2009
42009
The effect of vertical line extensions on reciprocal brand associations structure: an accessibility-diagnosticity perspective
J Boisvert
42nd Academy of Marketing Science Conference, May-15-18, 2013
12013
Consumer-Based Perceived Innovativenes: the Big Seven
J Boisvert
ACR North American Advances, 2011
12011
Toward a Better Understanding of Brand Equity
J Boisvert, F Coderre
Canadian Journal of Marketing Research 19, 37-45, 2000
12000
The impact of gender on the evaluation of vertical line extensions of luxury brands
J Boisvert, N Ashill
Open Access Te Herenga Waka-Victoria University of Wellington, 2022
2022
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