How brand innovativeness and quality impact attitude toward new service line extensions: the moderating role of consumer involvement J Boisvert, NJ Ashill Journal of Services Marketing 25 (7), 517-527, 2011 | 135 | 2011 |
The impact of branding strategies on horizontal and downward line extension of luxury brands: A cross-national study J Boisvert, NJ Ashill International Marketing Review 35 (6), 1033-1052, 2018 | 62 | 2018 |
Towards a better understanding of factors affecting transfer of brand associations J Boisvert, S Burton Journal of Consumer Marketing 28 (1), 57-66, 2011 | 45 | 2011 |
The spillover effect of downward line extensions on US consumers’ evaluation of a French luxury parent brand: The role of branding strategies, authenticity, and fit J Boisvert, NJ Ashill Psychology & Marketing 35 (10), 740-751, 2018 | 42 | 2018 |
Conceptualisation and modelling of the process behind brand association transfer J Boisvert International Journal of Market Research 53 (4), 541-556, 2011 | 42 | 2011 |
The reciprocal impact of vertical service line extensions on parent brands: The roles of innovativeness, quality, and involvement J Boisvert Journal of Service Theory and Practice 22 (6), 546-564, 2012 | 32 | 2012 |
The Impact of Vertical Service Line Extensions and Brand Salience on Reciprocal Transfer of Image and Performance Associations J Boisvert Journal of Service Research 15 (4), 443-459, 2012 | 26 | 2012 |
Towards a Better Understanding of the Main Antecedents and Outcomes of Consumer-Based Perceived Product Innovativeness J Boisvert, MS Khan Journalof Strategic Marketing, 2020 | 24 | 2020 |
The impact of perceived innovativeness, branding strategy and parent brand salience on the reciprocal transfer of core associations J Boisvert, S Burton International Journal of Business Excellence 2 (3/4), 346-359, 2009 | 21 | 2009 |
Reciprocal transfer of brand associations between service parent brands and upward line extensions: An accessibility-diagnosticity perspective J Boisvert Journal of Service Theory and Practice 26 (2), 222-243, 2016 | 20 | 2016 |
The Impact of Gender on the Evaluation of Vertical Line Extensions of Luxury Brands: A Cross-National Study J Boisvert, NJ Ashill Journal of Product and Brand Management, 2021 | 17 | 2021 |
The impact of integrated multi-unit service touchpoints on word-of-mouth recommendations, product satisfaction, and repurchase intentions J Boisvert, MS Khan Journal of Strategic Marketing 31 (1), 37-57, 2023 | 14 | 2023 |
Consumer Behavior (Global Edition) M Solomon, J Boisvert | 14* | 2011 |
Toward a better understanding of key determinants and consequences of masstige consumption J Boisvert, G Christodoulides, MS Khan Journal of Business Research 161, 113871, 2023 | 12 | 2023 |
The impact of luxury brand status signaling, extension authenticity and fit on luxury line extension evaluation: a cross-national study J Boisvert, NJ Ashill International Marketing Review 39 (2), 395-422, 2022 | 9 | 2022 |
The impact of parent brand salience and extension innovativeness on reciprocal transfer of image and performance associations J Boisvert ACR Asia-Pacific Advances, 2009 | 4 | 2009 |
The effect of vertical line extensions on reciprocal brand associations structure: an accessibility-diagnosticity perspective J Boisvert 42nd Academy of Marketing Science Conference, May-15-18, 2013 | 1 | 2013 |
Consumer-Based Perceived Innovativenes: the Big Seven J Boisvert ACR North American Advances, 2011 | 1 | 2011 |
Toward a Better Understanding of Brand Equity J Boisvert, F Coderre Canadian Journal of Marketing Research 19, 37-45, 2000 | 1 | 2000 |
The impact of gender on the evaluation of vertical line extensions of luxury brands J Boisvert, N Ashill Open Access Te Herenga Waka-Victoria University of Wellington, 2022 | | 2022 |