| # Sponsored# Ad: Agency perspective on influencer marketing campaigns CC Childers, LL Lemon, MG Hoy Journal of Current Issues & Research in Advertising 40 (3), 258-274, 2019 | 513 | 2019 |
| Parenting “YouTube natives”: The impact of pre-roll advertising and text disclosures on parental responses to sponsored child influencer videos NJ Evans, MG Hoy, CC Childers Journal of Advertising 47 (4), 326-346, 2018 | 127 | 2018 |
| How sex in advertising varies by product category: An analysis of three decades of visual sexual imagery in magazine advertising T Reichert, CC Childers, LN Reid Journal of Current Issues & Research in Advertising 33 (1), 1-19, 2012 | 83 | 2012 |
| Do digital natives recognize digital influence? Generational differences and understanding of social media influencers C Childers, B Boatwright Journal of Current Issues & Research in Advertising 42 (4), 425-442, 2021 | 76 | 2021 |
| Current students as university donors?: determinants in college students’ intentions to donate and share information about university crowdfunding efforts M Cho, LL Lemon, AB Levenshus, CC Childers International Review on Public and Nonprofit Marketing 16, 23-41, 2019 | 54 | 2019 |
| Insights into university freshman weight issues and how they make decisions about eating CC Childers, E Haley, L Jahns Journal of Consumer Affairs 45 (2), 306-328, 2011 | 54 | 2011 |
| Achieving strategic digital integration: Views from experienced New York City advertising agency professionals CC Childers, E Haley, S McMillan Journal of Current Issues & Research in Advertising 39 (3), 244-265, 2018 | 23 | 2018 |
| A decade of change and the emergence of digital media: Analysis of trade press coverage of the advertising industry, 2005–2014 SJ McMillan, CC Childers Journal of Interactive Advertising 17 (1), 51-64, 2017 | 21 | 2017 |
| Trends in Food Attitudes and Behaviors Among Adults with 6–11‐Year‐Old Children MG Hoy, CC Childers Journal of Consumer Affairs 46 (3), 556-572, 2012 | 20 | 2012 |
| The evolution of self-regulation in food advertising: An analysis of CARU cases from 2000–2010 M Grubbs Hoy, C Carpenter Childers, M Morrison International Journal of Advertising 31 (2), 257-290, 2012 | 18 | 2012 |
| Bringing the digital world to students: partnering with the university communications office to provide social media experiential learning projects CC Childers, AB Levenshus Communication Teacher 30 (4), 190-194, 2016 | 15 | 2016 |
| “I thought they’d do more”: conflicting expectations of crowdfunding communication AB Levenshus, LL Lemon, C Childers, M Cho Journal of Communication Management 23 (2), 123-141, 2019 | 9 | 2019 |
| Fyre Festival: The good, the bad, the ugly and its impact on influencer marketing LG Gilbert, C Childers, B Boatwright | 7 | 2020 |
| A decade of social media education: Student expectations and reactions from alumni professionals CC Childers Journal of Advertising Education 26 (2), 115-135, 2022 | 4 | 2022 |
| UNBOXING PARENTS'UNDERSTANDING OF SPONSORED CHILD INFLUENCER VIDEOS MG Hoy, CC Childers, NJ Evans American Academy of Advertising. Conference. Proceedings (Online), 122-122, 2018 | 3 | 2018 |
| Partnering with parents: Suggestions for food marketers and retailers in the ongoing childhood obesity debate CC Childers, MG Hoy Journal of Food Products Marketing 18 (2), 109-125, 2012 | 3 | 2012 |
| Digital Technologies and Hopeful Monsters S McMillan, C Childers Journal of Interactive Advertising 18 (2), 83-84, 2018 | 2 | 2018 |
| Disclosing paid influencers: Self-regulatory and industry perspectives MG Hoy, CC Childers, L Brett, D Collins, A Gillentine, L Jansons American Academy of Advertising. Conference. Proceedings (Online), 91-93, 2018 | 2 | 2018 |
| THE MORE THINGS CHANGE, THE MORE THINGS STAY THE SAME: MEDIA PLANNING IN 2022 AND BEYOND CC Childers, E Haley American Academy of Advertising. Conference. Proceedings (Online), 59-59, 2023 | | 2023 |
| SPECIAL TOPIC SESSION: CREATING A SOCIAL MEDIA LISTENING CENTER I Himelboim, B Boatwright, C Childers, J Hayes, L Porter American Academy of Advertising. Conference. Proceedings (Online), 27-27, 2023 | | 2023 |
Mariea Grubbs HoyProfessor of Advertising, University of Tennessee在 utk.edu 的电子邮件经过验证
