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Daniella Recalde
Daniella Recalde
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I can find the right product with AR! The mediation effects of shopper engagement on intent to purchase beauty products
D Recalde, TC Jai, RP Jones
Journal of Retailing and Consumer Services 78, 103764, 2024
62024
Letting Customers Participate: Co-creating with Apparel Brands on Social Media
DM Recalde, TC Jai, RP Jones, L Cuevas
International Textile and Apparel Association Annual Conference Proceedings …, 2024
2024
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