Do American and Mexican purchasing managers perceive ethical situations differently?: An empirical investigation R Tadepalli, A Moreno, S Trevino Industrial Marketing Management 28 (4), 369-380, 1999 | 39 | 1999 |
Using Internet for cross-institutional case preparation JF Tanner Jr, M Gonzalez, S Trevino Marketing Education Review 5 (2), 37-43, 1995 | 5 | 1995 |
Business education management models S Trevino-Martinez Business Education and Ethics: Concepts, Methodologies, Tools, and …, 2018 | 1 | 2018 |
An Integrated Network Model for Business Education: A Preliminary Theoretical Framework MA Khan, S Treviño-Martinez Journal of International Business Education 7, 2012 | 1 | 2012 |
Firm to consumer educational practices: Enhancing firm credibility to foster brand-related attitudes and purchase intentions S Trevino-Martinez The University of Memphis, 2003 | 1 | 2003 |
Marketing for Latin American Managers in the 21st Century C Sepúlveda, N Capon, G Camacho, E Guerra, FEM Rodríguez, ... Wessex Press Publishing Co., 2019 | | 2019 |
I Don’T Believe It: the Role of Brand Credibility in Mediating the Effect of Endorsed Health Symbols on Food Evaluation and Choice A de la Pena, D Flores, S Trevino-Martinez ACR Latin American Advances, 2014 | | 2014 |
Individualistic Vs Collectivistic Culture: the Effect on Consumer-Brand Relationships S Nunez, S Trevino ACR Latin American Advances, 2014 | | 2014 |