Examining the effectiveness of fear appeals in prompting help‐seeking: The case of at‐risk gamblers S De Vos, R Crouch, P Quester, J Ilicic Psychology & Marketing 34 (6), 648-660, 2017 | 26 | 2017 |
“Set yourself free!” Exploring help-seeking motives in at-risk gamblers S De Vos, J Ilicic, PG Quester, RC Crouch European Journal of Marketing 55 (4), 1203-1226, 2021 | 8 | 2021 |
Mixed emotions and credence service use: insights from at-risk gamblers S De Vos, R Crouch, P Quester, J Ilicic Journal of Services Marketing 35 (6), 740-754, 2021 | 4 | 2021 |
Exploring the higher education experiences of students living with disabilities: an online MBA case study S De Vos, B Qesja, G Lipnickas, J Harris Journal of Marketing Management 40 (5-6), 450-480, 2024 | 2 | 2024 |
Emotional advertising to attenuate compulsive consumption: Qualitative insights from gamblers S De Vos, R Crouch, J Ilicic Making a difference through marketing: A quest for diverse perspectives, 99-115, 2016 | 2 | 2016 |
Developing Ethical Mindedness and Ethical Imagination in Postgraduate Professionally Oriented Education M Ala, S De Vos, S Nair, J Orrell Ethics and the Scholarship of Teaching and Learning, 179-197, 2022 | 1 | 2022 |
Investigating effective social marketing campaigns: the direct and indirect impacts of fear, challenge, and fear mixed with challenge appeals on help-seeking intentions S de Vos | 1 | 2015 |
E-INTERACTION BEHAVIOUR AND CUSTOMER EXPERIENCE: THE ROLE OF PSYCHOLOGICAL COMFORT S De Vos, B Qesja, G Lipnickas Global Marketing Conference, 438-438, 2023 | | 2023 |
Adult Learning in Higher Education: A Case Study of Online MBA Learners S De Vos, B Qesja, V Rana, L Heathcote, M Riggs, E Willson, M Sun | | 2022 |
Effective Consumer Journey-Personalizing Touchpoints and Optimizing Conversion for Mature-Age Online MBA Prospective Students: An Abstract S De Vos, B Qesja Academy of Marketing Science Annual Conference-World Marketing Congress, 239-240, 2021 | | 2021 |
Virtual Reality and Wine Tourism: An Abstract B Qesja, S Bastian, S De Vos Academy of Marketing Science Annual Conference-World Marketing Congress, 235-236, 2021 | | 2021 |
INVESTIGATING THE IMPACT OF INTRINSIC AND EXTRINSIC PERCEIVED BENEFITS ON MESSAGE ACCEPTANCE: THE MEDIATING ROLE OF HELP-SEEKING ATTITUDES S De Vos, R Crouch, P Quester, J Ilicic 2020 Global Marketing Conference at Seoul, 1255-1255, 2020 | | 2020 |
De Vos, S. et al. Exploring cognitive and affective psychological drivers of help-seeking in at-risk gamblers World Social Marketing Conference Track: Reducing the impact of addiction …, 2019 | | 2019 |
De Vos, S. et al. Investigating impact of perceived help-seeking benefits on behavioural intentions in compulsive consumption context: The moderating role of self-efficacy’ Annual Conference of the European Marketing Academy (EMAC), 2019 | | 2019 |
Investigating the Effectiveness of Fear Appeals to Prompt Help Seeking in At-Risk Gamblers: The Moderating Role of Problem Gambling Status: An Abstract S De Vos, R Crouch, P Quester, J Ilicic Marketing Transformation: Marketing Practice in an Ever Changing World …, 2018 | | 2018 |
" You may be trapped forever... set yourself free!" Eliciting mixed emotions to encourage help-seeking behaviour in gambling-afflicted individuals S de Vos, R Crouch, P Quester, J Ilicic European Marketing Academy Conference (EMAC), 2018 | | 2018 |
Investigating Consumer Message Processing of Fear and Challenge Based Advertising: A Conceptual Framework. S Vos, R Veale, P Quester, J Ilicic Looking Forward, Looking Back: Drawing on the Past to Shape the Future of …, 2015 | | 2015 |
The Influence of Fear Mixed with Challenge Appeals on Help-Seeking Behavioural Intentions in Gambling-Afflicted Consumers S de Vos, R Crouch, PG Quester, J Ilicic National Association for Gambling Studies 25th Annual Conference, 2015 | | 2015 |
The Influence of Fear Mixed with Challenge Appeals on Help-Seeking Behavioural Intentions S De Vos, R Crouch, P Quester, J Ilicic Australian and New Zealand Marketing Academy Conference (ANZMAC), 2015 | | 2015 |
Investigating Emotional Advertising: Fear Mixed with Challenge Appeal and its Influence on Information Processing Modes and Behavioural Intentions S de Vos, R Crouch, PG Quester, J Ilicic Journal of Accounting & Marketing 4 (3), 54., 2015 | | 2015 |