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Svetlana De Vos, PhD
Svetlana De Vos, PhD
Australian Institute of Business (AIB)
在 aib.edu.au 的电子邮件经过验证 - 首页
标题
引用次数
引用次数
年份
Examining the effectiveness of fear appeals in prompting help‐seeking: The case of at‐risk gamblers
S De Vos, R Crouch, P Quester, J Ilicic
Psychology & Marketing 34 (6), 648-660, 2017
262017
“Set yourself free!” Exploring help-seeking motives in at-risk gamblers
S De Vos, J Ilicic, PG Quester, RC Crouch
European Journal of Marketing 55 (4), 1203-1226, 2021
82021
Mixed emotions and credence service use: insights from at-risk gamblers
S De Vos, R Crouch, P Quester, J Ilicic
Journal of Services Marketing 35 (6), 740-754, 2021
42021
Exploring the higher education experiences of students living with disabilities: an online MBA case study
S De Vos, B Qesja, G Lipnickas, J Harris
Journal of Marketing Management 40 (5-6), 450-480, 2024
22024
Emotional advertising to attenuate compulsive consumption: Qualitative insights from gamblers
S De Vos, R Crouch, J Ilicic
Making a difference through marketing: A quest for diverse perspectives, 99-115, 2016
22016
Developing Ethical Mindedness and Ethical Imagination in Postgraduate Professionally Oriented Education
M Ala, S De Vos, S Nair, J Orrell
Ethics and the Scholarship of Teaching and Learning, 179-197, 2022
12022
Investigating effective social marketing campaigns: the direct and indirect impacts of fear, challenge, and fear mixed with challenge appeals on help-seeking intentions
S de Vos
12015
E-INTERACTION BEHAVIOUR AND CUSTOMER EXPERIENCE: THE ROLE OF PSYCHOLOGICAL COMFORT
S De Vos, B Qesja, G Lipnickas
Global Marketing Conference, 438-438, 2023
2023
Adult Learning in Higher Education: A Case Study of Online MBA Learners
S De Vos, B Qesja, V Rana, L Heathcote, M Riggs, E Willson, M Sun
2022
Effective Consumer Journey-Personalizing Touchpoints and Optimizing Conversion for Mature-Age Online MBA Prospective Students: An Abstract
S De Vos, B Qesja
Academy of Marketing Science Annual Conference-World Marketing Congress, 239-240, 2021
2021
Virtual Reality and Wine Tourism: An Abstract
B Qesja, S Bastian, S De Vos
Academy of Marketing Science Annual Conference-World Marketing Congress, 235-236, 2021
2021
INVESTIGATING THE IMPACT OF INTRINSIC AND EXTRINSIC PERCEIVED BENEFITS ON MESSAGE ACCEPTANCE: THE MEDIATING ROLE OF HELP-SEEKING ATTITUDES
S De Vos, R Crouch, P Quester, J Ilicic
2020 Global Marketing Conference at Seoul, 1255-1255, 2020
2020
De Vos, S. et al. Exploring cognitive and affective psychological drivers of help-seeking in at-risk gamblers
World Social Marketing Conference Track: Reducing the impact of addiction …, 2019
2019
De Vos, S. et al. Investigating impact of perceived help-seeking benefits on behavioural intentions in compulsive consumption context: The moderating role of self-efficacy’
Annual Conference of the European Marketing Academy (EMAC), 2019
2019
Investigating the Effectiveness of Fear Appeals to Prompt Help Seeking in At-Risk Gamblers: The Moderating Role of Problem Gambling Status: An Abstract
S De Vos, R Crouch, P Quester, J Ilicic
Marketing Transformation: Marketing Practice in an Ever Changing World …, 2018
2018
" You may be trapped forever... set yourself free!" Eliciting mixed emotions to encourage help-seeking behaviour in gambling-afflicted individuals
S de Vos, R Crouch, P Quester, J Ilicic
European Marketing Academy Conference (EMAC), 2018
2018
Investigating Consumer Message Processing of Fear and Challenge Based Advertising: A Conceptual Framework.
S Vos, R Veale, P Quester, J Ilicic
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of …, 2015
2015
The Influence of Fear Mixed with Challenge Appeals on Help-Seeking Behavioural Intentions in Gambling-Afflicted Consumers
S de Vos, R Crouch, PG Quester, J Ilicic
National Association for Gambling Studies 25th Annual Conference, 2015
2015
The Influence of Fear Mixed with Challenge Appeals on Help-Seeking Behavioural Intentions
S De Vos, R Crouch, P Quester, J Ilicic
Australian and New Zealand Marketing Academy Conference (ANZMAC), 2015
2015
Investigating Emotional Advertising: Fear Mixed with Challenge Appeal and its Influence on Information Processing Modes and Behavioural Intentions
S de Vos, R Crouch, PG Quester, J Ilicic
Journal of Accounting & Marketing 4 (3), 54., 2015
2015
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