New rules of social media shopping: Personality differences of US Gen Z versus Gen X market mavens D Goldring, C Azab Journal of Consumer Behaviour, 2021 | 134 | 2021 |
Speak my language or look like me?–Language and ethnicity in bilingual customer service recovery C Azab, T Clark Journal of Business Research 72, 57-68, 2017 | 48 | 2017 |
Positive psychological capacities: the mystery ingredient in successful service recoveries? C Azab, T Clark, CB Jarvis Journal of Services Marketing 32 (7), 897-912, 2018 | 21 | 2018 |
A view from the aisle revisited: Delight and outrage in the classroom SR Swanson, C Azab, JC Davis Marketing Education Review 25 (3), 215-232, 2015 | 10 | 2015 |
Numerosity: Forward and reverse stock splits J West, C Azab, KC Ma, M Bitter Journal of Behavioral Finance 21 (3), 323-335, 2020 | 9 | 2020 |
Discrimination in Services: How Service Recovery Efforts Change with Customer Accent C Azab, J Holmqvist Journal of Business Ethics 180, 355-372, 2022 | 7 | 2022 |
Embedded ethics: How complex systems and structures guide ethical outcomes TM Key, C Azab, T Clark Business Horizons 62 (3), 327-336, 2019 | 7 | 2019 |
Marketing’s next era: The scope and impact of marketing’s future, the reach and legacy of Shelby Hunt T Clark, C Azab, TM Key Journal of Business Research 170, 114278, 2024 | 6 | 2024 |
Marketing as an emergent discipline: Commentary on Shelby Hunt’s final contribution to our field T Clark, TM Key, C Azab AMS Review 12 (3), 157-161, 2022 | 5 | 2022 |
Country market sequential order-of-entry: A learning effects approach C Azab, TM Key, T Clark Journal of Global Marketing 30 (4), 210-227, 2017 | 3 | 2017 |
Legends in Marketing: Shelby D. Hunt. Marketing Management and Strategy JN Sheth, PR Varadarajan Sage, 2011 | 2 | 2011 |
Contours of the marketing literature: Text, context, point-of-view, research horizons, interpretation, and influence in marketing T Clark, TM Key, C Azab AMS Review 13 (3), 232-249, 2023 | | 2023 |
Correction to: Marketing as an emergent discipline: Commentary on Shelby Hunt’s final contribution to our field T Clark, TM Key, C Azab AMS Review 13 (1), 167-167, 2023 | | 2023 |
Back to the Future: Generation Z and Generation X Market Mavens’ Social Media Engagement Behavior CA Deborah Goldring Society of Marketing Advances, 2018 | | 2018 |
This customer has an accent! Would (s)he be treated differently? JH Carol Azab AMA Servesig Paris, 2018 | | 2018 |
“The influence of customers' accents on employee recovery behavior JH Carol Azab Society of Marketing Advances, 2017 | | 2017 |
”Learn, Play and Have Fun- Influential Teaching Moments C Azab Society of Marketing Advances, 2016 | | 2016 |
The Influence of Ethnicity and Language on Perceptions of Service Recovery Efforts LK Carol Azab, Katherine Hammel Society of Marketing Advances, 2015 | | 2015 |
Outraging to Delightful Classroom Incidents: Student Discussion, Diffusion and Future Enrollment’ CD Scott Swanson, Carol Azab Marketing Management Association, 2015 | | 2015 |
A New Era in Marketing’s Strategic Influence CA Terry Cark Academy of Marketing Science, 2015 | | 2015 |