| A Framework for Enhancing Cyber Security in Fintech Applications in India G Singh, R Gupta, V Vatsa 2021 International Conference on Technological Advancements and Innovations …, 2021 | 20 | 2021 |
| Unlocking the potential of loyalty programs in reference to customer experience with digital wallets V Vatsa, B Agarwal, R Gupta Innovative Marketing 19 ((1)), 233-243, 2023 | 5 | 2023 |
| Factors impacting adoption and continuous use of contactless digital payments in the new normal V Vatsa, B Agarwal International Journal of Electronic Finance 11 (4), 317-344, 2022 | 2 | 2022 |
| Trends and Future Research Directions in Online Customer Experience: Insights from Bibliometric Analysis VV , B Agarwal, R Gupta Gurukul Business Review 19, 31-54, 2023 | | 2023 |
| Sustaining India's Gig Economy in Industry 4.0: Regulatory Framework and the Proposed Model V Vatsa, R Gupta, P Srivastava Transitioning From Globalized to Localized and Self-Reliant Economies, 172-189, 2022 | | 2022 |
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