Word-of-Mouth System Implementation and Customer Conversion: A Randomized Field Experiment N Huang, T Sun, P Chen, J Golden Information Systems Research 30 (3), 805-818, 2019 | 72 | 2019 |
Words matter! towards pro-social call-to-action for online referral: Evidence from two field experiments JH Jung, R Bapna, J Golden, T Sun Information Systems Research, Forthcoming, 2020 | 69 | 2020 |
Motivating Effective Mobile App Adoption: Evidence from a Large-scale Randomized Field Experiment T Sun, L Shi, S Viswanathan, E Zheleva Information Systems Research 30 (2), 523-539, 2019 | 60 | 2019 |
COVID-19 and E-commerce Operations: Evidence from Alibaba BR Han, T Sun, LY Chu, L Wu Manufacturing & Service Operations Management 24 (3), 1388-1405, 2022 | 59 | 2022 |
The value of personal data in internet commerce: A high-stake field experiment on data regulation policy T Sun, Z Yuan, C Li, K Zhang, J Xu Management Science, Forthcoming, 2021 | 57 | 2021 |
Sooner or later? Promising delivery speed in online retail R Cui, T Sun, Z Lu, J Golden Available at SSRN 3563404, 2020 | 50* | 2020 |
Creating social contagion through firm mediated message design: Evidence from a randomized field experiment T Sun, S Viswanathan, E Zheleva Management Science, Forthcoming, 2019 | 44 | 2019 |
Solving shortage in a priceless market: Insights from blood donation T Sun, SF Lu, GZ Jin Journal of Health Economics 48, 149-165, 2016 | 44 | 2016 |
Mobile Messaging for Offline Group Formation in Prosocial Activities: A Large Field Experiment T Sun, GG Gao, GZ Jin Management Science 65 (6), 2445-2945, 2019 | 38 | 2019 |
A prescriptive analytics framework for optimal policy deployment using heterogeneous treatment effects. E McFowland III, S Gangarapu, R Bapna, T Sun MIS Quarterly 45 (4), 2021 | 23 | 2021 |
Displaying Things in Common to Encourage Friendship Formation: A Large Randomized Field Experiment T Sun, S Taylor Quantitative Marketing and Economics, Forthcoming, 2019 | 19 | 2019 |
Designing Promotional Incentive to Embrace Social Sharing: Evidence from Field and Online Experiments T Sun, S Viswanathan, N Huang, E Zheleva Forthcoming at MIS Quarterly, 2020 | 17 | 2020 |
Reviewing before reading? An empirical investigation of book-consumption patterns and their effects on reviews and sales HA Lee, AA Choi, T Sun, W Oh Information Systems Research 32 (4), 1368-1389, 2021 | 16 | 2021 |
Dislocation reduction through nucleation and growth selectivity of metal-organic chemical vapor deposition GaN W Zhang, P Liu, B Jackson, T Sun, SJ Huang, HC Hsu, YK Su, SJ Chang, ... Journal of Applied Physics 113 (14), 2013 | 14 | 2013 |
GPTs and labor markets in the developing economy: Evidence from China B Lou, H Sun, T Sun Available at SSRN 4426461, 2023 | 12 | 2023 |
Sooner or later R Cui, Z Lu, T Sun, J Golden Promising delivery speed in online retail. Promising Delivery Speed in …, 2020 | 12 | 2020 |
Connecting customers and merchants offline: Experimental evidence from the commercialization of last-mile stations at Alibaba BR Han, T Sun, LY Chu, L Wu This article has been accepted for publication in MIS Quarterly on behalf of …, 2019 | 12 | 2019 |
Designing promotion incentive to embrace social sharing: Evidence from field and lab experiments T Sun, S Viswanathan, N Huang, E Zheleva | 11 | 2019 |
Consumer and AI Co-creation: when and why human participation improves AI creation M Zhang, T Sun, L Luo, J Golden USC Marshall School of Business Research Paper Sponsored by iORB, No …, 2021 | 8* | 2021 |
Not registered? Please sign up first: A randomized field experiment on the ex ante registration request N Huang, P Mojumder, T Sun, J Lv, JM Golden Information Systems Research 32 (3), 914-931, 2021 | 8 | 2021 |