| Are consumers acting fairly toward companies? An examination of pay-what-you-want pricing H Jang, W Chu Journal of Macromarketing 32 (4), 348-360, 2012 | 104 | 2012 |
| Overconfidence and emotion regulation failure: How overconfidence leads to the disposition effect in consumer investment behaviour W Chu, M Im, H Jang Journal of Financial Services Marketing 17, 96-116, 2012 | 43 | 2012 |
| Answering for yourself versus others: Direct versus indirect estimates of charitable donations H Jang, JR Irwin Psychology & Marketing 38 (3), 397-415, 2021 | 13 | 2021 |
| Judging an Airbnb booking by its cover: How profile photos affect guest ratings H Jang Journal of Consumer Marketing 39 (4), 371-382, 2022 | 12 | 2022 |
| The effect of message features on donations in donation‐based crowdfunding H Jang, W Chu Journal of Consumer Behaviour 21 (6), 1464-1477, 2022 | 11 | 2022 |
| Cuteness mediates the effect of happy facial expressions on empathy and charitable donations H Jang International Review on Public and Nonprofit Marketing 19 (4), 675-689, 2022 | 6 | 2022 |
| The effect of children’s facial expressions in eliciting benevolent behavior for child sponsorships versus one-time donations H Jang Journal of Social Marketing 11 (4), 342-356, 2021 | 6 | 2021 |
| The effect of children’s facial expressions on donations in the context of child sponsorship versus one-time donation H Jang ACR North American Advances, 660, 2019 | 4 | 2019 |
| Impact of Airbnb Host Profile Photos on Guest Star Ratings Based on Cultural Differences in China and the United States H Jang Journal of Cross-Cultural Psychology 54 (8), 808-826, 2023 | 1 | 2023 |
| Perspective‐taking of a similarly‐situated single victim increases donations for multiple victims H Jang Journal of Philanthropy and Marketing 27 (4), e1743, 2022 | 1 | 2022 |
| The Effect of Color in Airbnb Listings on Guest Ratings J Hyunkyu Advances in Hospitality and Tourism Research (AHTR) 9 (2), 467-483, 2021 | 1 | 2021 |
Wujin ChuProfessor Seoul National University, SNU Business School在 snu.ac.kr 的电子邮件经过验证
Wujin ChuProfessor Seoul National University, SNU Business School在 snu.ac.kr 的电子邮件经过验证
Julie R. IrwinMiner Chair of Marketing, Lundquist College of Business, University of Oregon在 uoregon.edu 的电子邮件经过验证