| Relationship marketing and the political process DP Bannon Journal of Political Marketing 4 (2-3), 73-90, 2005 | 125 | 2005 |
| Marketing segmentation and political marketing DP Bannon Political Studies Association Annual Conference, University of Lincoln …, 2004 | 76 | 2004 |
| Voting, non‐voting and consumer buying behaviour: non‐voter segmentation (NVS) and the underlining causes of electoral inactivity DP Bannon Journal of Public Affairs: An International Journal 3 (2), 138-151, 2003 | 42 | 2003 |
| Electoral participation and non-voter segmentation DP Bannon Current issues in political marketing, 114-132, 2006 | 25 | 2006 |
| Internal marketing and political marketing DP Bannon Paisley Business School, University of Paisley, PSA, 2005 | 24 | 2005 |
| Political marketing in Scotland's devolved system DP Bannon, R Mochrie Political Marketing: A Comparative Perspective, 181, 2005 | 6 | 2005 |
| Political Marketing as Social Marketing: if cap fits DP Bannon Proceedings of the 4th annual conference of the Political Marketing Group of …, 2001 | 5 | 2001 |
| A systems approach to marketing DP Bannon Systems Theory and Practice in the Knowledge Age, 303-310, 2002 | 3 | 2002 |
| The application of relationship marketing to politics DP Bannon University of the West of Scotland, 2008 | | 2008 |
| O'Mfl1iB)/, L» P6tl€ 1'5011, M» EVBHS, M-»(1999) Exploring Direct Marketing. Interna DP Bannon Journal of Marketing Management 17, 9-10, 2005 | | 2005 |
| Internal Marketing and Politics DP Bannon | | |
| Electoral participation and non-voter segmentation (NVS). DP Bannon | | |
