| Internet uses and gratifications: A structural equation model of interactive advertising H Ko, CH Cho, MS Roberts Journal of advertising 34 (2), 57-70, 2005 | 1578 | 2005 |
| Why do people avoid advertising on the internet? CH Cho, UTA as- Journal of advertising 33 (4), 89-97, 2004 | 1360 | 2004 |
| How advertising works on the WWW: Modified elaboration likelihood model CH Cho Journal of Current Issues & Research in Advertising 21 (1), 34-50, 1999 | 579 | 1999 |
| Interactivity as a measure of advertising effectiveness: Antecedents and consequences of interactivity in web advertising CH Cho, JD Leckenby Proceedings of the conference-american academy of advertising, 162-179, 1999 | 386 | 1999 |
| Different forced-exposure levels to banner advertisements CH Cho, JG Lee, M Tharp Journal of advertising research 41 (4), 45-56, 2001 | 357 | 2001 |
| Online shopping hesitation CH Cho, J Kang, HJ Cheon CyberPsychology & behavior 9 (3), 261-274, 2006 | 292 | 2006 |
| Digital advertising: present and future prospects H Lee, CH Cho International Journal of Advertising 39 (3), 332-341, 2020 | 289 | 2020 |
| Cross-cultural comparisons of interactivity on corporate web sites: the United States, the United Kingdom, Japan, and South Korea CH Cho, HJ Cheon Journal of advertising 34 (2), 99-115, 2005 | 289 | 2005 |
| Children's exposure to negative Internet content: Effects of family context CH Cho, HJ Cheon Journal of Broadcasting & Electronic Media 49 (4), 488-509, 2005 | 249 | 2005 |
| The matching effect of brand and sporting event personality: Sponsorship implications HS Lee, CH Cho Journal of Sport Management 23 (1), 41-64, 2009 | 241 | 2009 |
| The state of internet-related research in communications, marketing, and advertising: 1994-2003 CH Cho, HK Khang Journal of Advertising 35 (3), 143-163, 2006 | 217 | 2006 |
| Factors influencing clicking of banner ads on the WWW CH Cho CyberPsychology & Behavior 6 (2), 201-215, 2003 | 200 | 2003 |
| The effectiveness of banner advertisements: Involvement and click-through CH Cho Journalism & Mass Communication Quarterly 80 (3), 623-645, 2003 | 160 | 2003 |
| Internet-related programming technology and advertising CH Cho, JD Leckenby Proceedings of the Conference-American Academy of Advertising, 69-79, 1997 | 130 | 1997 |
| The role of affect and cognition in consumer evaluations of corporate visual identity: Perspectives from the United States and Korea JW Jun, CH Cho, HJ Kwon Journal of brand management 15, 382-398, 2008 | 116 | 2008 |
| Cross-cultural differences in motivations and perceived interactivity: a comparative study of American and Korean internet users H Ko, MS Roberts, CH Cho Journal of Current Issues & Research in Advertising 28 (2), 93-104, 2006 | 90 | 2006 |
| Uses and gratifications of smart speakers: Modelling the effectiveness of smart speaker advertising H Lee, CH Cho International Journal of Advertising 39 (7), 1150-1171, 2020 | 81 | 2020 |
| A meta-analysis of studies on the determinants of standardization and localization of international marketing and advertising strategies HJ Cheon, CH Cho, J Sutherland Journal of International Consumer Marketing 19 (4), 109-147, 2007 | 72 | 2007 |
| An empirical investigation on the antecedents of consumers’ cognitions of and attitudes towards digital signage advertising H Lee, CH Cho International Journal of Advertising 38 (1), 97-115, 2019 | 71 | 2019 |
| Sporting event personality: Scale development and sponsorship implications HS Lee, CH Cho International Journal of Sports Marketing and Sponsorship 14 (1), 46-63, 2012 | 66 | 2012 |
Marilyn RobertsUniversity of Texas at Austin, Ohio State University, University of Florida, Zayed University在 zu.ac.ae 的电子邮件经过验证
