| Exploring the value of shoppable live advertising: Liveness and shoppability in advertising media and future research avenues K Plangger, J Hao, Y Wang, C Campbell, S Rosengren Journal of Advertising Research 61 (2), 129-132, 2021 | 7 | 2021 |
| Assessing the perceived environmental friendliness of different packaging materials: an abstract J Hao, Z Cheng, A de Regt Academy of Marketing Science Annual Conference, 67-68, 2020 | 1 | 2020 |
| Exploring the Value Of Shoppable Live Advertising K Plangger, J HAO, Y WANG, C CAMPBELL, S ROSENGREN JOURNAL OF ADVERTISING RESEARCH, 2021 | | 2021 |
| Studying the Effects of Sponsorship Disclosure and Message Complexity on Consumers’ Response Via Text Analysis: An Abstract L Li, Z Cheng, A de Regt, J Hao, M Montecchi Academy of Marketing Science Annual Conference, 79-80, 2020 | | 2020 |
| Understanding Points Collection and Redemption Behaviors in a Gamified Fitness Program: An Abstract K Plangger, C Campbell, K Robson, J Hao, M Montecchi Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS …, 2020 | | 2020 |
| 非关联性正负强化条件对迷信行为习得的影响差异 郝健宇， 李凌 华东师范大学学报 (教育科学版) 34 (2), 96, 2016 | | 2016 |
Kirk PlanggerKing's Business School, King's College London在 kcl.ac.uk 的电子邮件经过验证
