| Strategic alignment and its impact on decision effectiveness: a comprehensive model MA Ghonim, NM Khashaba, HM Al-Najaar, MA Khashan International Journal of Emerging Markets 17 (1), 198-218, 2022 | 69 | 2022 |
| Drivers of mobile payment services adoption: a behavioral reasoning theory perspective AMA Mobarak, MI Dakrory, MM Elsotouhy, MA Ghonim, MA Khashan International Journal of Human–Computer Interaction 40 (7), 1518-1531, 2024 | 18 | 2024 |
| Investigating health and fitness app users’ stickiness, WOM, and continuance intention using SOR model: the moderating role of health consciousness MM Elsotouhy, MA Ghonim, TH Alasker, MA Khashan International Journal of Human–Computer Interaction 40 (5), 1235-1250, 2024 | 14 | 2024 |
| Unlocking supply chain product and process innovation through the development of supply chain learning capabilities under technological turbulence: Evidence from Egyptian SMEs MAA Abdelaziz, J Wu, C Yuan, MA Ghonim Journal of Manufacturing Technology Management 34 (5), 793-819, 2023 | 12 | 2023 |
| Investigating retailing customers' adoption of augmented reality apps: integrating the unified theory of acceptance and use of technology (UTAUT2) and task-technology fit (TTF) MA Khashan, MM Elsotouhy, TH Alasker, MA Ghonim Marketing Intelligence & Planning 41 (5), 613-629, 2023 | 10 | 2023 |
| The impact of Marketing 4.0 on customer satisfaction and engagement: The distinctive role of brand interaction in the Egyptian hotel Industry MA Ghonim, W Zakaria Elsawy, MM Elsotouhy, MA Khashan International Journal of Hospitality & Tourism Administration 25 (3), 475-504, 2024 | 8 | 2024 |
| Mediating customer engagement in the relationship between fast-food restaurants' innovativeness and brand evangelism during COVID-19: evidence from emergent markets MA Khashan, MM Elsotouhy, M Ashraf Aziz, TH Alasker, MA Ghonim International Journal of Contemporary Hospitality Management 36 (4), 1353-1374, 2024 | 7 | 2024 |
| Smart customer experience, customer gratitude, P-WOM and continuance intentions to adopt smart banking services: the moderating role of technology readiness MA Khashan, MM Elsotouhy, MA Ghonim, TH Alasker The TQM Journal, 2023 | 7 | 2023 |
| An integrated model predicting the drivers of mobile payment outcomes: evidence from emerging markets MM Elsotouhy, AMA Mobarak, MI Dakrory, MA Ghonim, MA Khashan EuroMed Journal of Business, 2023 | 4 | 2023 |
| Integrating ISS and SOR models to investigate the determinants of continuance intention toward using m-payment for donations (Sadaqah): the moderating role of Islamic religiosity MM Elsotouhy, AMA Mobarak, MI Dakrory, MA Ghonim, MA Khashan International Journal of Bank Marketing 41 (7), 1640-1670, 2023 | 2 | 2023 |
| Market Orientation and New Product Development Performance in Egyptian Food Industry: The Mediating Role of Marketing Technical Integration MA Ghonim, W Zakaria Elsawy, M Elsotouhy, MA Khashan Journal of Food Products Marketing 28 (4), 193-209, 2022 | 2 | 2022 |
| Understanding physicians' adoption intentions to use Electronic Health Record (EHR) systems in developing countries: an extended TRAM approach MA Khashan, TH Alasker, MA Ghonim, MM Elsotouhy Marketing Intelligence & Planning, 2024 | 1 | 2024 |
| Impact of organizational energy on digital transformation in healthcare services: the movement of human resources from inertia to flexibility MA Ghonim, AEMA Goda, NM Khashaba, MM Elsotouhy, MA Khashan EuroMed Journal of Business, 2024 | | 2024 |
| The paradoxical effect of advertising and health consciousness on purchasing behaviour: Analysing frozen convenience foods attributes MA Ghonim, MM Elsotouhy, MA Khashan International Social Science Journal, 2024 | | 2024 |
| Nature-love and sustainable consumption behaviors: does the construal level of psychological distance matter? MM Elsotouhy, MA Ghonim, N Khalifa, MA Khashan EuroMed Journal of Business, 2023 | | 2023 |
Mohamed A. KhashanAssociate Professor of Business Administration, Mansoura university, and Imam Mohammad Ibn Saud在 mans.edu.eg 的电子邮件经过验证
Mohamed A. KhashanAssociate Professor of Business Administration, Mansoura university, and Imam Mohammad Ibn Saud在 mans.edu.eg 的电子邮件经过验证