Shaping the Halal into a brand? JAJ Wilson, J Liu Journal of Islamic marketing 1 (2), 107-123, 2010 | 831 | 2010 |
The challenges of Islamic branding: navigating emotions and halal JAJ Wilson, J Liu Journal of Islamic marketing 2 (1), 28-42, 2011 | 755 | 2011 |
Empowerment and Human Resource Management in Tourism J Kokkranikal, J Wilson, P Cronje, N Radhakrishnan Strategic Management in Tourism, 2018 | 692* | 2018 |
The rise of inconspicuous consumption GM Eckhardt, RW Belk, JAJ Wilson Journal of Marketing Management 31 (7-8), 807-826, 2015 | 425 | 2015 |
The halal phenomenon: An extension or a new paradigm? JAJ Wilson Social Business an interdisciplinary journal 4 (3), 255-271, 2014 | 340 | 2014 |
Crescent marketing, Muslim geographies and brand Islam: reflections from the JIMA senior advisory board JAJ Wilson, RW Belk, GJ Bamossy, Ö Sandikci, H Kartajaya, R Sobh, ... Journal of Islamic Marketing 4 (1), 22-50, 2013 | 297 | 2013 |
Islamic marketing–a challenger to the classical marketing canon? JAJ Wilson, J Grant Journal of Islamic Marketing 4 (1), 7-21, 2013 | 273 | 2013 |
The new wave of transformational Islamic marketing: reflections and definitions JAJ Wilson Journal of Islamic marketing 3 (1), 5-11, 2012 | 252 | 2012 |
Islamic Arab hospitality and multiculturalism R Sobh, RW Belk, JAJ Wilson Marketing Theory 13 (4), 443-463, 2013 | 112 | 2013 |
Looking at Islamic marketing, branding and Muslim consumer behaviour beyond the 7P's: The call for supportive course content and more P's please J Wilson Journal of Islamic Marketing 3 (3), 212-216, 2012 | 104 | 2012 |
Assessing the implications on performance when aligning customer lifetime value calculations with religious faith groups and after lifetime values–a Socratic elenchus approach JAJ Wilson, S Hollensen International Journal of Business Performance Management 14 (1), 67-94, 2013 | 87 | 2013 |
Charting the rise of the halal market–tales from the field and looking forward JAJ Wilson Journal of Islamic Marketing 3 (3), 2012 | 71 | 2012 |
A window to the ideal self: a study of UK Twitter and Chinese Sina Weibo selfie-takers and the implications for marketers JW Ma, Y Yang, JAJ Wilson Journal of Business Research 74, 139-142, 2017 | 69 | 2017 |
The role of Islamic marketing researchers: scribes, oracles, trend spotters–or thought leaders? Setting the agenda J Wilson Journal of Islamic Marketing 3 (2), 104-107, 2012 | 46 | 2012 |
Saipa Group, Iran–using strategic brand extensions to build relationships JAJ Wilson, S Hollensen Journal of Islamic Marketing 1 (2), 177-188, 2010 | 42 | 2010 |
Teaching Islamic Studies in Scotland: Islamic Studies Network workshop report JAJ Wilson Higher Education Academy Islamic Studies Network, 1-3, 2010 | 38 | 2010 |
New-school brand creation and creativity–Lessons from Hip Hop and the global branded generation JAJ Wilson Journal of Brand Management 19, 91-111, 2011 | 36 | 2011 |
An Islamic macromarketing perspective on sustainability NM El-Bassiouny, JAJ Wilson, S Esmat Journal of Islamic Marketing 8 (2), 187-203, 2017 | 33 | 2017 |
The Routledge Companion to Financial Services Marketing T Harrison, H Estelami | 31 | 2014 |
Revisiting the philosophical arguments underpinning Islamic finance and halal JAJ Wilson The Thomson Reuters Knowledge Effect Blog, 2014 | 28 | 2014 |